Digital Marketing Executive

Recooty; Pune District; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Opportunity to work with diverse clients

Collaborative work environment

Professional development opportunities

Competitive compensation package

Job summary

A leading digital marketing agency in Pune is looking for a Digital Marketing Executive. This role involves executing high-impact SEO and social media campaigns, managing client objectives, and troubleshooting performance issues. Candidates should have 2+ years' experience in a digital marketing agency, strong skills in Google Analytics, and excellent communication proficiency. Join our dynamic team to drive client success and be part of a data-driven innovation culture.

Qualifications

• 2+ years hands-on experience managing SEO & social media in a digital marketing agency.
• Proven ability to improve organic rankings & grow social engagement.
• Excellent written and verbal communication in English.

Responsibilities

• Conduct keyword research and on-page optimization.
• Develop and execute content calendars for client social media accounts.
• Deliver bi-weekly client reports with KPIs and analysis.

Skills

Managing SEO

Social media management

Google Analytics

Troubleshooting performance

Communication in English

Tools

SEMrush

Ahrefs

Moz

Google Tag Manager

Job description

Drive measurable business outcomes for Aarna Systems and our clients by executing high-impact SEO, social media, and paid Meta campaigns. You'll own end-to-end digital strategies, troubleshoot performance bottlenecks, and contribute to a culture of data-driven innovation within a fast-growing AI automation and digital marketing agency in Pune.

About Aarna Systems

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us the go-to partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success.

Job Location: Baner-Balewadi, Pune

Experience: min. 2 Yrs

Role Overview

As a Digital Marketing Executive at Aarna Systems, you will be the key person responsible for executing comprehensive digital marketing campaigns with a focus on SEO and social media marketing. You'll work closely with our internal marketing team to achieve specific client objectives such as increasing digital sales, lead generation, brand engagement, and conversions. This role requires a strategic mindset, creative thinking, and a results-driven approach.

Key Responsibilities

SEO

• Conduct keyword research, on-page optimization (meta tags, H1s, schema), and technical audits to improve organic rankings
• Execute link-building strategies and monitor backlink health using SEMrush, Ahrefs, or Moz
• Deliver monthly SEO reports with actionable insights tied to client business goals
• Collaborate with content and web design teams to align SEO with UX and conversion optimization

Social Media Management

• Develop and execute content calendars for Facebook, Instagram, LinkedIn across 5–8 client accounts
• Create on-brand copy, visual briefs, and engagement strategies tailored to audience personas
• Monitor community engagement, respond to comments/messages within 2-hour SLA, and build audience relationships
• Analyze platform-native insights (Meta Business Suite, LinkedIn Analytics) and recommend optimizations
• Coordinate with design team for high-performing creative assets

Performance Troubleshooting & Reporting

• Diagnose drop-offs in keyword ranking, CTR, CPC, engagement, traffic, or conversions; implement corrective actions
• Deliver bi-weekly client reports with commentary on KPIs and next steps
• Present project insights in internal strategy reviews and client calls

Required Skills (Must-Have)

• 2+ years hands-on experience managing SEO & social media in a digital marketing agency
• Proven ability to improve organic rankings & grow social engagement.
• Strong command of Google Analytics, Google Tag Manager & SEO tools
• Demonstrated skill in troubleshooting: identifying root causes of performance drops and implementing fixes.
• Excellent written and verbal communication in English—able to craft compelling client emails, and reports.
• Data fluency: comfortable with Excel/Sheets, interpreting dashboards, and making data-backed recommendations.
• Agency mindset: thrives in fast-paced, multi-client environments; adapts quickly to shifting priorities.

Skills That Will Set You Apart

• Knowledge of content marketing strategies and implementation.
• Familiarity with marketing automation tools and CRM systems like Hubspot, ClickFunnels or GHL.
• Project management skills with the ability to handle multiple projects simultaneously.
• Creative problem-solving abilities and innovative thinking.

What We Offer

• Opportunity to work with diverse clients across various industries.
• Collaborative and growth-oriented work environment.
• Professional development and learning opportunities.
• Competitive compensation package.
• Work with a team of passionate digital marketing professionals.

If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India.

Apply now and take your digital marketing career to the next level!