Digital Marketing Executive

Genius Consultants; New Town; On-site; INR 167,000 - 223,000; Full time

Job summary

Genius Consultants in Kolkata seeks a Digital Marketing Executive to support and execute digital marketing activities, social media campaigns, online promotions and content initiatives.

You will plan and manage campaigns, oversee social media pages across Facebook, Instagram, LinkedIn and YouTube, and create engaging content. The role requires 13 years of experience and a strong grasp of SEO, Google Ads and content marketing.

Qualifications

• Graduate in any discipline; Digital Marketing certification is an advantage.
• 13 years of relevant experience preferred.
• Strong knowledge of Social Media Marketing, SEO, Google Ads and Content Marketing.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage and maintain company social media pages.
• Create and coordinate engaging content for social media and digital platforms.
• Handle Facebook, Instagram, LinkedIn, YouTube and other channels.
• Monitor campaign performance and prepare basic reports/MIS.
• Support SEO, Google Ads, social media marketing and lead-generation activities.
• Conduct market and competitor research.
• Coordinate with internal teams for marketing campaigns and promotional activities.
• Track engagement, reach, leads and other digital marketing metrics.
• Stay updated with the latest digital marketing trends and tools.

Skills

Digital Marketing

Social Media Marketing

SEO

Google Ads

Content Marketing

Lead Generation

Canva

Instagram

Facebook

LinkedIn

Analytics

Education

Bachelor's degree

Tools

Canva

MS Excel

Google Ads

Facebook

Instagram

LinkedIn

YouTube

Job description

Job Title: Digital Marketing Executive (Males Only)

Location: Kolkata
Experience: 13 Years
Salary: 15,000 20,000 per month
Employment Type: Full-time

Job Description

We are looking for a Digital Marketing Executive to support and execute digital marketing activities, social media campaigns, online promotions, and content initiatives.

Key Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage and maintain company social media pages.
• Create and coordinate engaging content for social media and digital platforms.
• Handle Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
• Monitor campaign performance and prepare basic reports/MIS.
• Support SEO, Google Ads, social media marketing, and lead-generation activities.
• Conduct market and competitor research.
• Coordinate with internal teams for marketing campaigns and promotional activities.
• Track engagement, reach, leads, and other digital marketing metrics.
• Stay updated with the latest digital marketing trends and tools.

Candidate Profile

• Graduate in any discipline; certification/course in Digital Marketing will be an advantage.
• 13 years of relevant experience preferred.
• Good knowledge of Social Media Marketing, SEO, Google Ads, and Content Marketing.
• Basic knowledge of Canva and MS Excel preferred.
• Good written and verbal communication skills.
• Creative mindset with good analytical and coordination skills.

Key Skills: Digital Marketing, Social Media Marketing, SEO, Google Ads, Content Marketing, Lead Generation, Canva, Instagram, Facebook, LinkedIn, Analytics, Online Marketing.