Digital Marketing Executive

Best Course News; Chennai District; Remote; INR 279,000 - 446,400; Full time

Job summary

A leading IT services firm based in Chennai is looking for a Digital Marketing Executive to develop and execute digital campaigns. The role involves managing online advertising platforms like Google Ads and Facebook Ads, optimizing brand awareness, and analyzing campaign performance. Candidates should have a Bachelor’s Degree and a strong understanding of digital marketing fundamentals. This is a remote position offering opportunities to contribute to marketing strategies targeting the US market.

Qualifications

• Strong understanding of digital marketing fundamentals and online advertising platforms.
• Hands-on experience with Google Ads, Facebook Ads, and social media marketing.
• Good analytical skills to interpret marketing data and KPIs.

Responsibilities

• Plan and execute digital marketing strategies focused on the US audience.
• Manage and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Develop engaging posts aligned with campaign goals.

Skills

Digital Marketing

Social Media Marketing

Google Ads

Facebook Ads

SEO

Analytical Skills

Communication Skills

Creative Strategy

Education

Bachelor’s Degree in Marketing, Business, IT, Commerce, or related fields

Tools

Google Analytics

Meta Ads Manager

Job description

#### Digital Marketing Executive##### Mazosolutions* Chennai#### DescriptionAbout the Company:Mazosolutions is a leading IT services and consulting company dedicated to providing innovative technology and digital solutions to global clients. We specialize in helping brands strengthen their online presence and accelerate business growth through strategic marketing and technology integration.About the Role:We are seeking a passionate and motivated Digital Marketing Executive to join our growing marketing team. The ideal candidate will assist in executing digital campaigns, managing online platforms, and driving brand awareness, lead generation, and audience engagement — particularly for the US market.Key Responsibilities:1. Digital Marketing Campaigns:Plan and execute digital marketing strategies focused on the US audience.Manage and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.Monitor daily campaign performance and track ROI.Assist in creating and managing paid marketing initiatives for lead generation.2. Social Media & Online Presence:Manage official social media channels (LinkedIn, Instagram, Facebook, X, etc.).Develop engaging posts, captions, and short content aligned with campaign goals.Monitor analytics to track engagement and recommend growth strategies.3. SEO & Content Optimization:Support on-page and off-page SEO activities to boost search visibility.Conduct keyword research and competitor analysis.Collaborate with content and design teams to ensure SEO-friendly web pages.4. Market Research & Analysis:Research and understand trends in the US digital marketing landscape.Identify new opportunities for brand promotion and lead generation.Generate reports and insights on campaign effectiveness.5. Collaboration & Reporting:Work closely with the marketing and sales teams to align campaigns with business goals.Prepare weekly performance reports and suggest improvements.Required Skills & Competencies:Strong understanding of digital marketing fundamentals and online advertising platforms.Hands-on experience with Google Ads, Facebook Ads, and social media marketing.Good analytical skills to interpret marketing data and KPIs.Excellent communication and creative thinking abilities.Self-motivated with the ability to work independently in a remote setup.Preferred Qualifications:Bachelor’s Degree in Marketing, Business, IT, Commerce, or related fields.Basic knowledge of SEO, SEM, and analytics tools (Google Analytics, Meta Ads Manager, etc.).Interest or experience in marketing for international markets (especially the US).Key Skills:Digital Marketing | Social Media Marketing | Google Ads | Facebook Ads | Online Advertising | SEO | US Market | Lead Generation | Campaign Analysis | Online Marketing | Communication Skills | Creative StrategyWork Mode: RemoteHiring Office: Mazosolutions, Chennai, Tamil Nadu#### Role and Responsibilities* 1. Digital Marketing Campaigns: Plan and execute digital marketing strategies focused on the US audience. Manage and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Monitor daily campaign performance and track ROI. Assist in creating and managing paid marketing initiatives for lead generation. 2. Social Media & Online Presence: Manage official social media channels (LinkedIn, Instagram, Facebook, X, etc.). Develop engaging posts, captions, and short content aligned with campaign goals. Monitor analytics to track engagement and recommend growth strategies. 3. SEO & Content Optimization: Support on-page and off-page SEO activities to boost search visibility. Conduct keyword research and competitor analysis. Collaborate with content and design teams to ensure SEO-friendly web pages. 4. Market Research & Analysis: Research and understand trends in the US digital marketing landscape. Identify new opportunities for brand promotion and lead generation. Generate reports and insights on campaign effectiveness. 5. Collaboration & Reporting: Work closely with the marketing and sales teams to align campaigns with business goals. Prepare weekly performance reports and suggest improvements.| Designation | : | Digital Marketing Executive || Work experience | : | 0 - 1 |### Skills: