Digital Marketing Content Writer

risposta Software; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Flexible work culture

Opportunity to shape content strategy

Competitive salary

Learning budget

Job summary

risposta Software seeks a passionate Digital Marketing Content Writer with 3-4 years of experience to join their innovative start-up. This role is focused on creating engaging, SEO-optimized content that drives user engagement and brand awareness, supporting a fast-growing product-focused environment.

Qualifications

• 3-4 years of experience in digital marketing content writing.
• Strong understanding of SEO and analytics tools.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Develop SEO-optimized blog posts and digital content.
• Collaborate with teams on campaigns and content strategies.
• Monitor content performance based on analytics.

Skills

SEO

Content Analytics

Writing

Editing

Proofreading

Tools

Google Analytics

SEMrush

HubSpot

WordPress

Figma

Canva

Job description

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Job Title: Digital Marketing Content Writer

Experience: 3–4 Years

Job Type: Full-time

About Us:

We are an agile and fast-growing product start-up, building innovative solutions that solve real-world problems. Our culture values creativity, ownership, and speed. We’re looking for a passionate Digital Marketing Content Writer to help craft compelling stories that bring our product and brand to life.

Role Overview:

As a Digital Marketing Content Writer, you’ll be responsible for creating and optimizing content that drives traffic, engages users, and converts leads. You will work closely with marketing, product, and design teams to develop content strategies that align with our business goals and product positioning.

Key Responsibilities:

• Develop SEO-optimized blog posts, website copy, email campaigns, product content, and social media posts.
• Understand the product inside-out and create value-driven content that educates, engages, and converts.
• Collaborate with the marketing team on campaigns, lead generation efforts, and content calendars.
• Translate complex product features into simple, user-friendly language.
• Maintain a consistent tone of voice across all digital channels.
• Monitor content performance and iterate based on analytics (CTR, engagement, etc.).
• Stay up to date with digital marketing and content trends relevant to product start-ups.

Requirements:

• 3–4 years of experience in digital marketing content writing, preferably in a start-up or product-focused environment.
• Strong understanding of SEO, keyword research, and content analytics tools (Google Analytics, SEMrush, etc.).
• Excellent writing, editing, and proofreading skills.
• Ability to adapt content for different platforms (website, email, social media, etc.).
• Passion for technology, product storytelling, and start-up culture.
• Experience working with cross-functional teams (Marketing, Product, Design, etc.).

Nice to Have:

• Experience with tools like HubSpot, WordPress, Figma, Canva, or similar.
• Basic knowledge of B2B SaaS or tech products.
• Portfolio of published content or links to writing samples.

What We Offer:

• Opportunity to shape content strategy from the ground up.
• Flexible work culture and high ownership.
• A chance to be part of a high-growth start-up journey.
• Competitive salary and learning budget.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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