Content Writer (B2B Marketing/ SEO)

Hireginie

Gurugram District

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

A leading talent search firm in Gurugram is seeking a Content Writer proficient in SEO and B2B marketing. The candidate will create impactful content across various digital channels, optimize existing material, and ensure alignment with business goals. Ideal applicants will have 3-5 years of relevant experience, a strong portfolio, and proficiency in analytics tools. This is a full-time role offering growth opportunities in a dynamic environment.

Qualifications

3–5 years writing on SEO/Digital Marketing with B2B experience preferred.
Strong portfolio across blogs, landing pages, and website copy.
Demonstrated CRO/engagement lifts via copy tests and A/B experiments.

Responsibilities

Write in-depth blogs and high-impact copy for digital platforms.
Perform SEO optimization and manage content strategy.
Coordinate with developers and designers for content publishing.

Skills

Content Creation

SEO

B2B Marketing

Analytics

Cross-functional Collaboration

Education

Graduate

Tools

GA4

Hotjar

Ahrefs

SEMrush

Job description

Direct message the job poster from Hireginie

About Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India’s organic search and content space for over 15 years — helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.

Designation: Content Writer (B2B Marketing/ SEO)

Location: Spaze Itech Park, Sec-49, Gurgaon

Experience: 3-5 years of experience

Qualification: Graduate

About the role: We are looking for a Content Marketer with strong SEO and B2B marketing skills to create and manage content across multiple digital channels—keeping messaging consistent, compelling, and aligned with business goals. The role demands conversion-focused writing and smart distribution across the digital ecosystem.

Responsibilities:

1. Content Creation on topics of SEO, Digital Marketing, Content Marketing:

Write in-depth blogs on SEO/marketing; produce high-impact copy for home/product pages, CTAs, sales pages, pillar content.
Refresh and optimize existing content to defend/improve rankings.
Own SEO content strategy across blogs, landing pages, and resource hubs.
Partner with designers/developers to publish search-optimized pages.
Measure and iterate using CTR, bounce rate, dwell time, conversions.
Finalize on-page elements (H1s, metas, alt text) and perform high-level editing/QA for accuracy and SEO compliance.

2. SEO Strategy & Technical Coordination

Keyword Strategy: Research high-potential topics, map to buyer journey, and classify search intent (informational/commercial/navigational).
On-Page Optimization: Optimize structure, keyword integration, internal links, titles, and metas.
Content Gap Analysis: Assess competitors to identify gaps and build topical authority.
Performance Monitoring: Track traffic, rankings, and visibility via Google Search Console and SEO tools (Ahrefs/SEMrush).
Technical Liaison: Coordinate with Web Dev to flag/priority-fix indexing errors, broken links, and speed issues.

3. Content marketing across the full funnel:

Ensure strategy and content are executed end-to-end. Publish website pages with developers/designers, coordinate on-time social publishing, and work with the video team for fully optimized releases. Distribute every blog across channels and own the content-driven organic growth journey.

Requirements:

3–5 years writing on SEO/Digital Marketing; B2B experience preferred (demand/growth/performance; B2B SaaS plus).
Strong portfolio across blogs, landing pages, and website copy.
Demonstrated CRO/engagement lifts via copy tests and A/B experiments.
Analytics-savvy: GA4, Hotjar, and A/B testing tools.
Cross-functional collaborator with clear, professional communication.

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.

Seniority level