Digital Marketing Associate

Storepecker; Ernakulam; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Direct access to founders

Ownership culture

Experimentation and learning opportunities

Job summary

A fast-growing SaaS company based in Kerala is seeking a Digital Marketing Associate to drive organic growth through SEO, content initiatives, and community building. The ideal candidate should have over 2 years of hands-on digital marketing experience, particularly in content and SEO. This role emphasizes innovative thinking, initiative, and the ability to engage users without relying solely on ads. Join a team passionate about shaping the brand and unlocking new marketing strategies.

Qualifications

• 2+ years of hands-on digital marketing experience, especially in content, SEO, and organic campaigns.
• Strong interest in SaaS, startups, and e-commerce.
• Comfortable using tools like Google Analytics.

Responsibilities

• Own organic growth initiatives focused on content and SEO.
• Manage and grow the brand's social media presence.
• Design and execute creative campaigns, webinars, and workshops.

Skills

Digital marketing experience

Content strategy

SEO

Social media management

Analytics tools proficiency

Tools

Google Analytics

Search Console

Social media insights

Job description

Storepecker is a fast-growing SaaS website builder built for ambitious entrepreneurs who want to launch and grow online—without tech headaches.

We’re early-stage, product-driven, and opinionated about how we grow. We believe strong content, community, and smart campaigns beat throwing money at ads—especially in the long run.

Now, we’re looking for a Digital Marketing Associate who can think strategically, execute organically, and help build Storepecker’s voice, trust, and presence from the ground up.

This role is not for someone who only knows how to set up ads and wait for results.

What This Role Is Really About

You’ll own organic growth initiatives—content, SEO, community, and campaigns that educate, engage, and convert users over time. You’ll work closely with founders and product teams to turn real product moments into marketing opportunities.

If you enjoy thinking first, then executing, this role is for you.

Key Responsibilities

Organic Growth & Content Strategy

• Plan and execute content-led growth initiatives across blogs, social media, and community platforms.
• Create content that educates entrepreneurs on building, launching, and scaling online stores.
• Identify organic growth opportunities tied to product milestones, feature launches, and user success stories.

SEO (Practical, Not Just Theoretical)

• Drive search visibility through intent-based content, on-page SEO, and internal linking.
• Work closely with product and content teams to improve discoverability.
• Track keyword performance and continuously refine content strategy.

Social Media & Community Building

• Manage and grow Storepecker’s presence on LinkedIn, Instagram, Twitter/X, and YouTube.
• Build conversations—not just posts—around the brand.
• Encourage and amplify user-generated content, founder-led content, and community engagement.

Campaigns & Product Marketing (Organic-First)

• Design and execute creative campaigns such as incentive programs, challenges, launch campaigns, and collaborations.
• Translate product features into relatable, benefit-driven messaging.
• Lead initiatives like webinars, workshops, case studies, and success stories.
• Work closely with designers to create simple, impactful creatives and videos.
• Simplify technical SaaS concepts into clear, compelling narratives.

Performance & Learning

• Track what’s working (and what’s not) across organic channels.
• Use insights to improve content, campaigns, and messaging.
• Experiment, iterate, and document learnings.

Startup Ownership

• Take initiative, test ideas, and move fast.
• Be comfortable wearing multiple hats and solving problems without waiting for instructions.

What We’re Looking For

• 2+ years of hands-on digital marketing experience, especially in content, SEO, and organic campaigns.
• Strong interest in SaaS, startups, and e-commerce.
• Someone who thinks in systems, funnels, and user journeys, not just posts and promotions.
• Comfortable using tools like Google Analytics, Search Console, and native social insights.
• Strong written communication skills with the ability to explain complex ideas simply.
• Curious, proactive, and excited to experiment and learn.

Bonus (Not Mandatory)

• Experience with community building, UGC campaigns, or product-led growth initiatives.

What This Role Is NOT

• Not a performance-ads-only role.
• Not a “post and forget” social media job.
• Not a place where you wait for briefs and instructions.

Why Join Storepecker?

• Help shape the brand from its early days.
• Direct access to founders and real decision-making.
• Your ideas will be tested, shipped, and seen.
• Learn how SaaS products actually grow—beyond ads.
• A culture built on ownership, speed, and experimentation.

How to Apply

If this excites you, send your resume (and any work you’re proud of—content, campaigns, case studies) to: