Digital marketing and Field Marketing

RK LOGICAL - OURRKY LOGICAL AND ANALYTICAL SOLUTIONS PRIVET LIMITED; Krishnagiri District; On-site; INR 420,000 - 660,000; Full time

Job summary

RK Logical & Analytical Solutions Private Limited (OURRKY LOGICAL AND ANALYTICAL SOLUTIONS) invites a Digital Marketing professional for a full-time, on-site role in Hosur, Tamil Nadu. You will plan and execute campaigns across social media, email, and online channels to promote ERP and business automation solutions, and also drive field marketing activities.

You will manage content, track performance with web analytics, and collaborate with the sales team to convert leads into opportunities,

Qualifications

• Experience running B2B tech or IT services campaigns.
• Ability to plan, execute and optimize digital campaigns across channels.
• Strong communication and collaboration with sales and product teams.
• Experience with field marketing and client meetings in-person.
• Knowledge of ERP/business automation solutions is a plus.

Responsibilities

• Plan and execute digital marketing campaigns across social media, email, and online channels.
• Create marketing content and manage social profiles for lead generation and brand visibility.
• Track campaign performance using web analytics and optimize strategies.
• Coordinate with sales and product teams for accurate messaging and field activities.
• Conduct field visits, meet potential clients, and support local events or demonstrations.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Communication Skills

Lead Generation

Brand Positioning

Field Marketing

Education

Bachelor's degree in Marketing

Tools

Web Analytics tools

Job description

Company Description

RK Logical & Analytical Solutions Private Limited (OURRKY LOGICAL AND ANALYTICAL SOLUTIONS) empowers businesses with intelligent ERP, accounting, cloud, and business automation solutions. The company specializes in platforms such as TallyPrime, Odoo, ERPNext, Zoho, Vyapar, Live Keeping, and custom business applications to drive efficiency, productivity, and sustainable growth. Core services include authorized Tally sales and licensing, tailored customization and modification, end-to-end implementation with data migration and training, and ongoing annual support and maintenance. By transforming Tally from a basic accounting tool into a customized ERP solution, RK Logical helps organizations optimize processes, reporting, and strategic decision-making.

Role Description

This is a full-time, on-site Digital Marketing and Field Marketing role based in Hosur. The role involves planning and executing digital marketing campaigns across social media, email, and online channels to promote ERP and business automation solutions. Day-to-day tasks include managing social media profiles, creating marketing content, tracking campaign performance with web analytics tools, and optimizing strategies for lead generation and brand visibility. The role also requires field marketing activities such as meeting potential clients, supporting local events or demonstrations, and collaborating with the sales team to convert leads into opportunities. The team member will coordinate closely with product and service specialists to ensure marketing messages are accurate, clear, and aligned with customer needs.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience running campaigns for technology or B2B services.
• Proficiency in Social Media Marketing, including content planning, posting, engagement, and community management.
• Ability to use Web Analytics tools to monitor performance, generate reports, and refine marketing strategies.
• Excellent Communication skills for client interactions, presentations, and cross-functional collaboration.
• Knowledge of basic marketing principles, lead generation, and brand positioning.
• Comfort working on-site in Hosur and conducting field visits, client meetings, and local marketing activities.
• Prior experience in ERP, software, or IT services marketing is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently, manage multiple campaigns, and meet deadlines in a fast-paced environment.