Digital Growth Specialist

Techjays; India; Remote; INR 600,000 - 1,200,000; Full time

Job summary

Techjays in India is seeking a data-driven Digital Growth Specialist to execute and scale multi-channel user acquisition strategies. The role blends paid media management with building organic visibility across Generative AI search engines and traditional search platforms.

You will spend about 40% on paid campaigns and 60% on organic footprint, collaborating with SEO/AEO specialists and crafting citation-ready content, blogs, and case studies.

Qualifications

• 2–4 years hands-on marketing experience
• Experience managing paid and organic growth
• Ability to optimize campaigns and measure ROI

Responsibilities

• Execute LinkedIn and Google Ads campaigns with ad copy, landing pages and audiences.
• Test ad copies, creatives, and landing pages to improve CTR and conversions.
• Build, refine, and maintain retargeting funnels, audiences, and lookalike segments.
• Track daily and monthly ad spend to hit pipeline targets.
• Implement AI search optimizations to improve brand citations by AI engines.
• Manage off-site presence on Reddit, Quora, Medium, SlideShare, LinkedIn.
• Write blogs, case studies, and industry pages to match prompts and reinforce messaging.
• Collaborate with SEO/AEO Specialist on schema and structured data for AI crawlers.
• Audit and restructure site content to align with conversational search prompts.
• Monitor and optimize brand signals across PR and directories to influence AI data pools.

Skills

Digital Growth

Paid Campaigns

Organic Growth

Analytics

Tools

Google Ads

LinkedIn Ads

Quora

Reddit

Medium

SlideShare

SEO & Schema

Job description

Marketing India — remote or office location, with 4 hours of overlap with US Pacific time

Experience Level: 2–4 years of hands-on experience

Employment Type: Full-Time

Job Purpose

We are seeking a data-driven, agile Digital Growth Specialist to execute and scale our multi-channel user acquisition strategies. In this role, you will bridge the gap between high-performing paid media and next-generation organic visibility.

You will spend roughly 40% of your time managing, optimizing, and scaling paid advertising campaigns, and 60% of your time building and executing our organic footprint across Generative AI search engines (GEO/AEO) and traditional search platforms.

------------------------------ Key Responsibilities & Role Description

1. Paid Campaigns & Performance Marketing (20% Focus)

• Campaign Support: Help execute LinkedIn and Google Ads campaigns managed by the SEO/AEO Specialist, including ad copy, landing page content, and audience setup.
• A/B Testing & Optimization: Continually test ad copies, creative assets, and landing pages to improve Click-Through Rates (CTR) and Conversion Rates while lowering cost per lead.
• Audience Management: Build, refine, and maintain retargeting funnels, custom target audiences, and lookalike segments across platforms.
• Budget Tracking: Manage daily and monthly ad spend allocation efficiently to prevent over/under-spending while hitting pipeline targets.
• AI Search Optimization: Implement tactical optimizations to ensure our brand, services, and insights are cited and recommended by AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
• Off-Site Presence: Build and manage Techjays' presence on the platforms AI engines cite most, including Reddit and Quora (following our leadership community plan and each community's rules), Medium, SlideShare, and LinkedIn.
• Citation-Ready Content: Write blogs, case studies, and industry use-case pages that match conversational search prompts. Ghostwrite content in our executives' authentic voice, following our messaging playbook.
• Technical & Schema Maintenance: Partner with the SEO/AEO Specialist to deploy and maintain advanced structured data and schema.org markups to make our website highly readable for generative AI crawlers.
• Content Restructuring: Audit and structure site content (using FAQs, tables, and structured fragments), keeping our company information consistent across them, to match conversational search prompts and secure "direct answer" placements.
• Brand Signal Auditing: Monitor and optimize off-site footprints (PR, B2B Directories, review aggregators, forums) to positively influence the data pools that LLMs use to evaluate our brand.
• AI Visibility Tracking: Run regular prompt testing across AI engines to track when and how Techjays and our competitors appear, and which sources get cited.

3. Analytics & Reporting & Synergies

• Cross-Channel Synergies: Mine keyword data from high-performing paid ads, Reddit and Quora discussions, and sales conversations to recommend immediate AEO content priorities, ensuring both channels work in lockstep.
• Performance Dashboarding: Maintain clean attribution models and generate weekly reports mapping out lead volume, referral traffic, off-site activity, and emerging AI Share of Voice (SoV).

Tell us what you'd like to build — we keep strong candidates in mind as new roles open.