Digital Content Management Specialist

Accenture PLC; Maharashtra; On-site; INR 250,000 - 500,000; Full time

Job summary

Accenture PLC is seeking a Digital Content Management Specialist to lead end-to-end DAM operations, governance, and optimization across Bynder and metadata workflows. The role focuses on asset lifecycle, discovery, and scalable processes to empower global teams.

The candidate will drive adoption, enablement, and AI-driven automation to enhance content governance and ensure compliant, efficient asset delivery across marketing systems.

Qualifications

• End-to-end DAM operations, governance and lifecycle management.
• Hands-on experience with Bynder and metadata taxonomy.
• Experience enabling adoption and automation using AI-driven methods.

Responsibilities

• Own day-to-day DAM operations, user support, issue resolution and continuity.
• Manage platform admin tasks, permissions, asset visibility and lifecycles.
• Design and improve metadata models, tagging, filters for search relevance.
• Lead migration, integration, and post-migration stabilization activities.
• Train teams, create SOPs and promote self-service adoption of DAM.

Skills

DAM operations

Metadata management

Workflow design

AI-driven automation

Governance

Education

Any Graduation

Tools

Bynder

Job description

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Specialist

Qualifications: Any Graduation

Years of Experience: 7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

• The DAM Specialist is responsible for the end-to-end operation, governance, optimization, and adoption of enterprise Digital Asset Management capabilities. The role combines hands‑on Bynder expertise with metadata, taxonomy, workflow, access governance, integrations, lifecycle management, user enablement, and AI‑driven automation. It acts as a bridge between business users, operations teams, product owners..
• Role requires Digital Marketing Ads Promotion creation design
• Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets What are we looking for?
• DAM Operations & Business Continuity: Own day‑to‑day DAM operations, user support, issue resolution, and service continuity, including maintaining stable operations during team or leadership transitions.
• Platform Administration & Governance: Manage Bynder DAM capabilities across metadata, taxonomy, permissions, asset visibility, downloads, watermarked and embargoed assets, smart filters, workflows, and asset lifecycle controls.
• Metadata & Discoverability: Design and improve metadata models, tagging structures, filters, and remediation activities to strengthen asset search relevance, disc
• Digital Asset Management (DAM) Roles and Responsibilities:
• DAM Operations & Business Continuity: Own day‑to‑day DAM operations, user support, issue resolution, and service continuity, including maintaining stable operations during team or leadership transitions.
• Platform Administration & Governance: Manage Bynder DAM capabilities across metadata, taxonomy, permissions, asset visibility, downloads, watermarked and embargoed assets, smart filters, workflows, and asset lifecycle controls.
• Metadata & Discoverability: Design and improve metadata models, tagging structures, filters, and remediation activities to strengthen asset search relevance, discoverability, and user productivity at scale.
• Workflow & Process Optimization: Configure and stabilize content workflows, troubleshoot operational issues, and establish scalable processes and SOPs for content creators, designers, and DAM users.
• AI & Automation: Identify and implement AI‑enabled opportunities such as automated metadata detection, prompt-based classification, validation workflows, and asset lifecycle automation to reduce manual effort and improve consistency.
• Integrations & Content Supply Chain: Collaborate with platform and operations leads to validate APIs, support integrations, and identify opportunities to connect DAM with CMS and adjacent MarTech platforms across the content supply chain.
• Migration & Transformation: Support and lead DAM migration activities including access governance, API validation, workflow readiness, cutover planning, and post‑migration stabilization.
• Adoption & Enablement: Onboard new teams and key roles, conduct global training sessions, create how‑to guides and SOPs, and promote self‑service adoption of DAM and template capabilities.
• Stakeholder Collaboration: Partner with Product Owners, DAM Librarians, operations teams, business users, and platform leads to prioritize issues, improve processes, and align DAM capabilities with business requirements