Digital Content Management Analyst

Accenture in India; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

Accenture in India is seeking a Digital Content Management Analyst with 3–5 years of experience to oversee the organization, cataloguing, metadata standards, and lifecycle of digital assets within the DAM system.

You will collaborate with marketing, IT, legal, and hub teams to ensure content accuracy, compliance with copyright and data protection, and to improve time-to-market through efficient content services.

Qualifications

• Bachelor's degree in a relevant field (Library Science, Information Management, Digital Media, or equivalent).
• Proven experience managing digital assets with a DAM system.
• Strong understanding of metadata standards (IPTC, XMP, Dublin Core) and taxonomy development.
• Experience with DAM integrations (cloud storage, CMS, creative tools).

Responsibilities

• Oversee organization, cataloguing, brand and metadata standards of all assets in the DAM system.
• Develop and enforce taxonomy and metadata schemas for content retrieval, version control, and rights management.
• Serve as primary contact for DAM queries, provide training and support to stakeholders.
• Collaborate with marketing, IT, and legal teams to manage asset ingestion and lifecycle, including archival and deletion.
• Monitor system performance and coordinate maintenance with IT or vendors.
• Maintain copyright, licensing, and data protection compliance across assets.
• Generate reports on asset usage and system health to support decision making.
• Drive continuous improvement by researching emerging DAM technologies and enhancements.

Skills

Content Management

Aprimo DAM

DAM software

Metadata standards

Education

Bachelor's degree

Masters preferred

Tools

DAM software

CMS

Cloud storage

Metadata tooling

Job description

Skill required:

Marketing Operations - Content management

Designation:

Digital Content Management Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Organize, categorize and publish content and information using specific tools and channels, for use by different groups and individuals within the organization. What are we looking for?
• Primary skill - Content Management - P1
• Secondary skill - Aprimo Digital Asset Management (DAM) - P1 Required Skills and Qualifications
• Bachelors degree in Library Science, Information Management, Digital Media, or a related field. Masters degree preferred.
• Proven experience managing digital assets in a library, archive, or media rich environment using a DAM system.
• Strong understanding of metadata standards (e.g. IPTC, XMP, Dublin Core) and taxonomy development.
• Technical proficiency with DAM software solutions and related integrations (e.g. cloud storage, CMS, creative tools) Roles and Responsibilities:
• Key Responsibilities
• Oversee the organization, cataloguing, brand and metadata standards of all C&EAs digital assets within the DAM system, ensuring consistent structure and discoverability.
• Develop, document, and enforce taxonomy and metadata schemas tailored to support content retrieval, version control, and rights management needs.
• Serve as the primary point of contact for DAM system queries, providing user training, technical support, and best practice guidance to C&EA stakeholders.
• Collaborate with creative, marketing, the hub, IT, and legal teams to manage asset ingestion, quality assurance, and lifecycle, including archival and deletion procedures.
• Monitor system performance, initiate upgrades, and coordinate with external vendors, internal stakeholders or IT staff for maintenance and troubleshooting.
• Maintain compliance with copyright, licensing, and brand and data protection policies across all assets.
• Generate reports and analytics on asset usage, system health, and user engagement to support strategic decision making.
• Drive continuous improvement by researching emerging technologies and recommending system enhancements.