Analyst II, Marketing Ops DAM

Kraft Heinz; Gujarat; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading consumer goods company in Gujarat seeks a Digital Asset Manager to oversee asset uploads, ensure compliance, and enhance metadata quality. Responsibilities include coordinating with marketing teams, delivering user training, and providing support for digital asset management systems. Candidates should have 2–5 years of experience in relevant roles, strong communication skills, and attention to detail. This position aims to ensure timely asset management and user satisfaction while maintaining digital asset libraries.

Qualifications

• 2–5 years of experience in digital asset management or related fields.
• Experience with metadata schemas and bulk asset ingestion.
• Strong organizational skills and ability to meet SLAs.

Responsibilities

• Review and process incoming asset uploads within a 48-hour SLA.
• Coordinate with brands and agencies to align assets with marketing plans.
• Develop and deliver user training for DAM systems.

Skills

Digital asset management

Stakeholder management

Communication skills

Attention to detail

Job description

Job Description

Key Responsibilities

• Review and process incoming asset uploads—approve or reject based on metadata and compliance standards within a 48‑hour SLA.
• Execute and manage bulk upload requests (e.g., agency or partner project files), ensuring accurate mapping and metadata application.
• Own curation and promotion of content in the Content Hub and Brand Hubs (homepage tile refreshes, featured assets) to keep sites relevant and campaign‑aligned.
• Maintain and improve metadata quality, cleanse, enrich, and standardize metadata to improve discoverability and user experience.
• Serve as the primary point of contact for DAM users—provide troubleshooting, first‑line support, and escalating issues as needed.
• Coordinate regularly with brands, agencies, and campaign teams to align assets with marketing plans and use cases.
• Develop and deliver user training (one‑on‑one and group sessions), host office hours when needed, and create/maintain training materials and documentation.
• Track and report on DAM usage, upload throughput, metadata quality, and support tickets; recommend improvements to processes and tooling.

Outcomes / Performance Measures

• Asset review and approval/rejection completed within 48 hours of submission.
• Brand Hubs are current and display relevant, approved content.
• Regular homepage/content tile refreshes delivered in collaboration with Marketing Operations.
• High user satisfaction for training and support; timely resolution of user issues or appropriate escalation.
• Improved asset findability and metadata completeness over time (measurable via search success metrics or metadata completeness reports).

Required Qualifications & Experience

• 2–5 years of experience managing digital asset libraries, DAM systems, or related content management roles.
• Hands‑on experience with a major DAM platform (e.g., to be discussed) preferred.
• Demonstrated experience with metadata schemas, taxonomy management, and bulk asset ingestion processes.
• Strong stakeholder management and communication skills; experience working with agencies and cross‑functional marketing teams.

Preferred

• Experience in consumer packaged goods (CPG) or large enterprise environments.
• Familiarity with brand governance, rights management, and basic image/video formats and standards.

Skills & Competencies

• Excellent attention to detail and process orientation.
• Strong organizational and time‑management skills; able to meet SLAs consistently.
• Training and presentation skills; ability to translate technical processes for non‑technical users.
• Problem‑solving and troubleshooting aptitude.
• Collaborative mindset and ability to prioritize among competing requests.

Location(s)

Ahmedabad - Venus Stratum GCC

Equal Opportunity Employer Statement

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.