Manager, Digital Acquisition

OUP; Coimbatore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Oxford University Press is seeking a Manager, Digital Acquisition to drive digital sales in the education sector. You will collaborate with sales, marketing, product, operations and excellence teams to promote digital products to schools and educational institutions across the assigned territory.

The role emphasizes stakeholder engagement, digital transformation initiatives, and building long-term partnerships with K-12 customers to expand market presence.

Qualifications

• Graduate or postgraduate degree required.
• Excellent written and verbal communication skills.
• Minimum 5 years of relevant professional experience.
• Strong understanding of digital products and EdTech ecosystem.
• Experience conducting product demonstrations and customer training.

Responsibilities

• Drive digital sales budgets and achieve revenue targets for digital products and services.
• Train and enable the core sales team on digital offerings to hit targets.
• Conduct product demos, seminars, and workshops for prospective customers.
• Collaborate with sales, marketing, product, operations and customer success teams.
• Prepare proposals, negotiate, follow up, and close opportunities in schools.
• Coordinate with schools and stakeholders to secure business commitments and deployments.

Skills

Digital Sales

EdTech

Consultative Selling

Stakeholder Management

Cross-Functional Collaboration

Territory Travel

Education

Graduate or postgraduate degree

Job description

Salary: Dependent on skills & experience

Division: Education

Job Title

About the Role

Introduction

At Oxford University Press, we are committed to advancing learning and supporting educational institutions through innovative, high-quality learning solutions. This is an exciting opportunity to join a globally respected organization and play a key role in driving digital transformation within the education sector.

The role offers the chance to work at the intersection of education and technology, helping schools adopt digital learning solutions that enhance teaching and learning outcomes. If you are looking to move into a role where you can directly influence digital adoption, build strong customer relationships, and contribute to business growth, this presents an excellent career opportunity.

You will work closely with sales, marketing, product, operations, and excellence teams while engaging with educational institutions across the assigned territory. The position also offers exposure to the rapidly evolving EdTech landscape, enabling you to stay at the forefront of digital innovation in education.

As Manager, Digital Acquisition, you will be responsible for driving digital sales targets within the assigned market through strategic planning, stakeholder engagement, and the promotion of Oxford University Press digital products and solutions.

Key responsibilities include:

• Driving digital sales budgets and achieving revenue targets through the effective promotion of digital products and services.
• Training and enabling the core sales team on digital products to support achievement of digital sales objectives.
• Conducting product demonstrations, product briefings, seminars, workshops, and promotional activities for prospective customers and qualified leads.
• Collaborating closely with core sales teams to build and maintain a strong sales funnel for digital products.
• Preparing and submitting proposals, supporting negotiations, conducting follow-ups, and ensuring timely closure of opportunities.
• Coordinating with schools and stakeholders to obtain confirmations and secure business commitments.
• Managing the end-to-end sales process, including order conversion, billing, onboarding, deployment, implementation, and product enablement.
• Supporting schools in the successful adoption and utilization of digital products and services.
• Building medium and long-term partnerships with existing and prospective school customers through the delivery of integrated solutions and services.
• Identifying new institutions, courses, business opportunities, and emerging market trends within the assigned territory.
• Acting as a trusted advisor to customers on digital transformation initiatives within the K-12 education space.

This role plays a critical part in accelerating Oxford University Press's digital growth strategy, expanding market presence, and strengthening relationships with educational institutions through innovative learning solutions.

About You

• Graduate or postgraduate degree in any discipline.
• Excellent written and verbal communication skills.
• Minimum 5 years of relevant professional experience.
• Strong understanding of digital products, technology, and the EdTech ecosystem.
• Consultative selling experience with a customer-centric approach.
• Strong ability to influence and support customers on digital transformation initiatives.
• Thorough knowledge of the K-12 education market, including both print and digital learning solutions.
• Ability to multitask and perform effectively in a fast-paced environment.
• Strong stakeholder management and relationship-building skills.
• Willingness and flexibility to travel extensively within the assigned territory.
• Strong market knowledge of the assigned region.
• Prior experience in educational publishing, EdTech, digital learning solutions, or related industries.
• Experience conducting product demonstrations, workshops, and customer training sessions.
• Knowledge of customer onboarding, implementation, deployment, and adoption processes.
• Experience working collaboratively with cross-functional teams including sales, marketing, product, operations, and customer success functions.

Queries

Please contact [e-mail] with any queries relating to this role.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Job Category: Sales & Business Development