Digital Analytics Specialist India

TransPerfect; India; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Avatria is hiring a Digital Analytics Specialist to design, implement, and manage modern digital measurement and data pipelines for client projects. You will work with marketing teams, engineers, and data stakeholders to ensure accurate data collection across web and mobile platforms.

The role emphasizes analytics engineering, measurement architecture, and problem solving in a fast-paced setting. The candidate should translate business needs into scalable tracking solutions and communicate

Qualifications

• Experience with GA4 and GTM for web and mobile measurement.
• Experience designing data layers and event tracking frameworks.
• Excellent verbal and written English communication.

Responsibilities

• Design, implement, and deliver digital measurement solutions across web and mobile.
• Collaborate with marketing, engineering, and data stakeholders.
• Translate business requirements into scalable tracking architectures.
• Create technical documentation for analytics solutions.

Skills

GA4

GTM

Data layers

Event tracking

Analytics engineering

English fluency

Tools

dbt

BI tools

GCP

AWS

Job description

Job Description:

At Avatria, we specialize in bringing world-class Digital Commerce, Content, and Analytics solutions to our customers. We are sharp, hands-on technologists with a genuine love for all things digital. We’ve got an eye on the future - working to truly move this industry forward with creative and innovative solutions. More than that, we’re committed to a fresh and friendly approach to business, one that focuses on doing the right thing for our customers and employees.

The Role:

Avatria is looking for a Digital Analytics Specialist to join our Services team. As a Digital Analytics Specialist, you will play a critical role in the design, implementation, and delivery of modern digital measurement and data solutions for our customers. This role focuses on implementing and managing digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines that power marketing measurement and advanced analytics initiatives. You will work closely with marketing teams, engineers, and data stakeholders to ensure reliable, scalable, and accurate data collection across web and mobile platforms. You are an ideal candidate if you are passionate about analytics engineering, measurement architecture, and solving complex tracking challenges in a collaborative, fast-paced environment.

We want someone that can:

• Work effectively and collaboratively in both small and large team environments
• Roll their sleeves up to implement robust analytics solutions and technical documentation
• Wear many hats and adapt their operating mode to best serve the team and client needs
• Take initiative, work well with little guidance and enjoy solving complex technical problems
• Translate business and marketing requirements into scalable tracking and measurement architectures
• Communicate technical measurement concepts clearly to both technical teams and marketing stakeholders

Must have:

• Strong Experience working with Google Analytics (GA4) and Google Tag Manager (GTM)
• Strong Experience designing and implementing data layers and event tracking frameworks
• Excellent verbal and written communication skills in English

Nice to have:

• Experience integrating analytics and marketing data into data warehouses and BI tools
• Experience building analytics data pipelines and transformations using tools such as dbt or similar frameworks
• Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems
• Experience working in the Digital Commerce domain, including tracking shopping cart, checkout flows, and conversion funnels
• Experience with cloud platforms such as Google Cloud Platform or AWS
• Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, or Singular