Digital Analytics Engineer

Weekday AI; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Weekday AI is seeking a Digital Analytics Engineer for a client in Chennai and Bengaluru. You will design, implement, and maintain digital tracking across websites using GTM and GA4.

You will configure tags, data layers, events, conversions, and audiences; collaborate with product, marketing, and engineering to translate requirements into precise measurement specifications; and ensure data governance and privacy compliance throughout.

Qualifications

• 4+ years in Digital Analytics or related field.
• Experience with GTM and GA4 required.
• Strong data-layer understanding and collaboration with developers.
• Proficient in JavaScript, HTML, CSS.

Responsibilities

• Design and maintain digital tracking across websites with GTM and GA4.
• Manage GTM tags, triggers, variables, and data layers.
• Configure GA4 events, conversions, and audiences.
• Collaborate with product, marketing, and engineering to translate requirements into tracking specs.
• Ensure privacy compliance and data governance in tracking.
• Audit tags and troubleshoot implementation using debugging tools.

Skills

GTM

GA4

Web Analytics

Tools

JavaScript

HTML

CSS

Job description

This role is for one of Weekday’s clients

Min Experience: 4+ years
Location: Chennai, Tamil Nadu, India, Bengaluru, Karnataka, India
JobType: full-time

We are looking for a Digital Analytics Engineer with 4–5 years of experience in digital analytics and web tracking. The ideal candidate will have strong hands‑on expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google tagging to implement, manage, and optimize web and digital measurement solutions. Excellent communication and stakeholder‑management skills are essential to collaborate effectively with product, marketing, business, and engineering teams.

Key Responsibilities

• Design, implement, test, and maintain digital tracking and tagging solutions across websites and digital platforms, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Configure and manage GTM tags, triggers, variables, data layers, and event tracking.
• Configure and maintain GA4 events, parameters, conversions, custom dimensions, and audiences.
• Develop and maintain digital measurement and tagging plans, translating business, product, and marketing requirements into technical tracking specifications.
• Ensure accurate tracking of user journeys, page views, clicks, conversions, form submissions, campaigns, and other key digital interactions; partner with developers on data‑layer implementation.
• Conduct tag audits, troubleshoot implementation issues, and validate data using GTM Preview/Debug mode, Google Tag Assistant, browser developer tools, and analytics‑debugging tools.
• Maintain tracking documentation, data‑layer specifications, implementation guides, and QA processes.
• Ensure tracking implementations align with data‑governance, consent, and privacy requirements.
• Partner with business, marketing, product, engineering, and analytics teams to improve measurement frameworks, tracking architecture, data accuracy, and overall digital‑data quality.

Required Skills

• Upto 5 years of experience in Digital Analytics, Web Analytics, Marketing Technology, or a related field.
• Strong hands‑on experience with Google Tag Manager (GTM) and Google tagging — mandatory.
• Strong hands‑on experience with Google Analytics 4 (GA4), including event, parameter, conversion, and audience configuration.
• Experience with event tracking, conversion tracking, campaign tracking, and digital measurement.
• Good understanding of data‑layer implementation and the ability to work with developers on tracking requirements.
• Experience troubleshooting, testing, auditing, and validating analytics and tagging implementations.
• Working knowledge of JavaScript, HTML, and CSS for tracking implementation and debugging.
• Strong analytical, problem‑solving, and attention‑to‑detail skills.
• Excellent verbal and written communication skills.
• Strong stakeholder‑management skills, with the ability to collaborate effectively across product, marketing, business, and engineering teams.

Good to Have

• Google Analytics Certification.
• Experience with Google Ads conversion tracking and campaign measurement.
• Knowledge of Looker Studio or other analytics and reporting tools.
• Exposure to Google Search Console.
• Experience with BigQuery and GA4 data exports.
• Knowledge of server‑side tagging and consent‑management platforms, with an understanding of cookies and privacy‑compliant tracking practices.
• Exposure to Adobe Analytics and/or Adobe Launch.
• Basic knowledge of SQL

Must-have skills

• Web Analytics
• GTM
• GA4

Good-to-have skills

• ADOBE
• SQL
• Looker Studio