Digital Ads Manager

AUSTER WIP PRIVATE LIMITED; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Boxout.fm Private Limited in New Delhi is seeking a Digital Ads Manager to lead paid media campaigns driving awareness, engagement, and conversions across its initiatives.

The role requires proficiency in Google Ads, Meta, YouTube, and other platforms, strong analytics, and collaboration with content and events teams. You will plan, launch, optimize, and report on campaigns while exploring new tools to stay competitive.

Qualifications

• Bachelor’s degree in Marketing or related field (preferred but not required).
• Proven experience managing paid ad campaigns with measurable results.
• Proficiency in Google Ads, Meta Ads Manager, and YouTube Ads.
• Strong analytical skills with ability to optimize performance.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms.
• Identify target audiences and allocate budgets across channels.
• Coordinate with social media, content, and events teams.
• Produce regular ROAS and CTR reports for stakeholders.
• Stay updated on digital advertising trends and tools.

Skills

Analytical thinking

Communication

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

YouTube Ads

Job description

Boxout.fm Private Limited, founded in October 2016, is a multifaceted organization based in New Delhi, India, focused on promoting alternative music and its related cultures. As a people-first organization, we bring communities together through our diverse range of offerings:

• Boxout.fm – the online radio station (ceased broadcasting operations in 2022)
• Event and festival organizer – including weekly event Boxout Wednesdays, Like Glue and Jazz Weekender music festival
• Creative agency and artist management – District India, providing creative services and talent representation
• Label group – managing a range of record labels to support emerging and established artists
• Partnerships and cultural entity – fostering connections and collaborations with like-minded organizations to drive cultural growth

With our commitment to creating an inclusive environment and fostering connections among diverse communities, we are embarking on a new phase of growth and office rebuilding.

We are seeking dedicated team members to join us in our mission to champion alternative music and culture in India and South Asia.

We are an equal opportunity employer, celebrating diversity and striving to create an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Key responsibilities:

The Digital Ads Manager will be responsible for planning, executing, and optimizing paid media campaigns to drive awareness, engagement, and conversions across Boxout.fm’s initiatives. The successful candidate will oversee ad campaigns across multiple platforms, ensuring they are aligned with organizational goals and delivering strong return on investment.

• Develop digital advertising strategies in line with company objectives and campaign goals.
• Identify target audiences and recommend optimal platforms, ad formats, and budgets.
• Focus on event promotions, music releases, and brand campaigns

Campaign Management:

• Plan, launch, and manage campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, X, Spotify.
• Oversee ad copywriting, creative assets, and audience segmentation.
• Test different creatives, placements, and targeting strategies for performance optimization.

Analytics & Optimization:

• Track campaign performance, analyze key metrics (CTR, CPC, ROAS, conversions), and provide actionable insights.
• Optimize campaigns in real time to maximize ROI.
• Produce regular reports for internal stakeholders.
• Work closely with the social media, content, and events teams to align advertising with broader marketing efforts.
• Coordinate with external agencies or freelancers when needed.
• Stay up to date with trends in digital advertising and emerging platforms.
• Recommend new tools and strategies to keep campaigns competitive and effective.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field (Preferred but not required)
• Proven experience in managing digital ad campaigns with measurable results.
• Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, and other paid platforms.
• Strong analytical skills with the ability to interpret data and optimize performance.
• Knowledge of A/B testing, retargeting, and conversion tracking.
• Excellent organizational and communication skills.
• Experience working in the music, events, or cultural industries

We appreciate all applications, but only shortlisted candidates will be contacted for an interview.