Social Media Manager

AUSTER WIP PRIVATE LIMITED; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Homegrown is a dynamic cultural and lifestyle platform in Mumbai seeking a Social Media Manager to lead strategy, content, and growth. You will plan, execute, and analyze campaigns across Facebook, Instagram, Twitter, LinkedIn, and more, build a strong online community, and collaborate with design and copy teams to ensure cohesive brand storytelling.

The ideal candidate has 3+ years in social media, a portfolio of successful campaigns, and fluency with analytics tools to drive engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of proven experience as a Social Media Manager with a strong portfolio.
• Deep understanding of social media platforms, algorithms and best practices.
• Proficiency in social media management tools and analytics platforms.
• Strong written and verbal communication with attention to detail.
• Creative thinking and strategic mindset for brand growth.
• Experience with social media advertising and paid campaigns.
• Excellent time management in a fast-paced environment.
• Familiarity with graphic design and video editing tools is a plus.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand identity.
• Create, curate, and manage engaging content for Facebook, Instagram, Twitter, LinkedIn and other platforms.
• Plan and schedule posts for optimal timing and reach.
• Identify target audiences and tailor content accordingly.
• Conceptualize, plan, and execute social media campaigns for product launches and events.
• Manage paid social media campaigns to increase visibility and traffic.
• Monitor channels, respond to comments, and foster online community.
• Track KPIs and analyze data to refine strategies.

Skills

Social media strategy

Campaign management

Analytics

Content creation

Paid social advertising

Team mentorship

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Social media tools

Analytics tools

Job description

Homegrown is India’s next-gen cultural and lifestyle platform for the creative class. We are a dynamic, fast-paced work-place with a strong entrepreneurial spirit. Our work is deeply rooted in culture, pushing creative and design boundaries across editorial, brand campaigns, films, experiential formats, and IPs like Homegrown Festival. For the right candidate, this is a broad and exciting canvas to play with.

Key responsibilities:

As our Social Media Manager, you'll oversee our organization's social media presence and strategy. You'll be responsible for planning, executing, and analyzing social media campaigns to effectively connect with our target audience. The ideal candidate will have a deep understanding of various social media platforms, a knack for creating engaging content, and a strategic mindset to drive brand awareness, engagement, and growth.

• Develop and implement a comprehensive social media strategy aligned with Homegrown's marketing goals and brand identity
• Create, curate, and manage engaging content for Facebook, Instagram, Twitter, LinkedIn and other relevant platforms
• Plan and schedule posts, considering optimal timing and frequency to maximize reach and engagement
• Identify target audiences and create content that resonates with each segment
• Conceptualize, plan, and execute social media campaigns to support product launches, events, and brand initiatives
• Manage paid social media advertising campaigns to increase brand visibility and drive traffic

Community & Analytics:

• Monitor social media channels, responding to comments, messages, and mentions promptly
• Foster meaningful interactions with followers, building a strong online community around the brand
• Track key performance indicators (KPIs) such as engagement rates, follower growth, and click-through rates
• Analyze data to derive actionable insights and refine social media strategies accordingly
• Stay up-to-date with the latest trends, features, and best practices in social media marketing

Teamwork:

• Collaborate with cross-functional teams to ensure campaigns are consistent across all channels
• Coordinate with graphic designers, content writers, and other team members to ensure cohesive content
• Provide guidance and mentorship to junior members of the social media team (if applicable)

What You Will Bring:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3+ years of proven experience as a Social Media Manager with a strong portfolio of successful campaigns
• In-depth knowledge of various social media platforms, their algorithms, and best practices
• Proficiency in social media management tools and analytics platforms
• Strong written and verbal communication skills, with an eye for detail
• Creative thinking and the ability to generate innovative content ideas
• Strategic mindset and the ability to translate business goals into effective social media strategies
• Experience with social media advertising and paid campaigns
• Excellent time management skills and the ability to multitask in a fast-paced environment
• Familiarity with graphic design and video editing tools is a plus

We appreciate all applications, but only shortlisted candidates will be contacted for next steps!

While we have publicised this opportunity, please note that: (i) the application and selection process is managed by the advertising company/organisation; and (ii) we rely on them to: provide accurate, up-to-date details about themselves and the opportunity; ensure that opportunities are ethical and paid fairly.