Dhansthal Sales Manager for Loan Sourcing

Kadel Labs; Udaipur District, Bhopal; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dhansthal is seeking an experienced DSA Sales Manager to lead the expansion of its DSA network and strengthen partnerships with Banks and NBFCs. You will drive loan sourcing volumes and manage end-to-end empanelment with lending institutions, focusing on digital lending solutions.

The role requires 4–8 years in DSA/channel sales within Banking/FinTech, with strong relationship skills and a track record in successful empanelments. A fast-paced, target-driven environment awaits in India.

Qualifications

• 4-8 years of experience in DSA Sales, Channel Sales, Lending Partnerships, or Business Development within Banking, NBFCs, or FinTech.
• Proven experience in Bank/NBFC empanelment and institutional relationship management.
• Strong understanding of Retail, MSME, and Business Loan products.
• Knowledge of RBI DSA regulations, KYC processes, and lending compliance.
• Experience with LOS, CRM platforms, and digital lending portals.
• Excellent negotiation, networking, and relationship management skills.
• Target-driven, high-growth environment experience.

Responsibilities

• Build and manage the DSA network and empanelment with banks/NBFCs.
• Drive loan sourcing across Personal, MSME, LAP, and other loans.
• Set sourcing and disbursal targets and monitor performance.
• Train channel partners on product and process.
• Design incentive and payout structures aligned with goals.
• Identify partnerships with Banks/NBFCs for loan sourcing.
• Manage the end-to-end empanelment lifecycle including documentation.
• Maintain strong relationships with business, credit, risk, and channel teams.
• Monitor empanelment pipeline and ensure timely closures.
• Coordinate with Product/Tech to streamline lead flow and digital lending.

Skills

DSA Sales

Channel Sales

Lending Partnerships

Business Development

Negotiation

Relationship Management

MIS & Dashboards

Education

MBA/PGDM in Finance/Marketing/Sales

Tools

LOS

CRM systems

Digital lending portals

Job description

Dhansthal Sales Manager for Loan Sourcing

Udaipur, bhopal, India | Posted on 08/31/2026

At Kadel Labs - Startup Studio we built an ecosystem for early-stage founders to help them take their ideas to the next level. The ecosystem consists of in-house product teams, engineers, designers, data scientists, sales & marketing teams, legal experts, taxation, finance and operation heads. We aim to build a cohesive ecosystem, so that your startup runs as a full-fledged business from day 1!

About Dhansthal

Dhansthal is a fast-growing fintech company operating as a Direct Selling Agent (DSA) for leading Banks and NBFCs. We specialize in insourcing and servicing retail, MSME, and institutional lending opportunities while building a technology-driven lending ecosystem. Our long-term vision is to create a peer-to-peer marketplace lending platform, with the current focus on scaling loan sourcing, digital lending partnerships, and institutional empanelment. We're backed by Kadel Labs, an enterprise fintech technology company, and we're building toward something bigger: a future P2P lending marketplace connecting borrowers directly with institutional and retail capital.

Role Overview

We are looking for an experienced DSA Sales Manager to lead the expansion of our DSA network and strengthen partnerships with Banks and NBFCs. This role combines business development, institutional relationship management, and revenue ownership.

The ideal candidate will be responsible for building a high-performing DSA ecosystem, driving loan sourcing volumes, and managing the end-to-end empanelment process with lending institutions, particularly those offering digital lending solutions.

Experience: 4-8 Years

Key Responsibilities

• DSA Network Development & Management
• Drive loan sourcing across Personal Loans, Business Loans, MSME Loans, LAP, and other lending products.
• Set sourcing and disbursal targets for the DSA network and monitor performance.
• Conduct regular product and process training for channel partners.
• Design and implement attractive incentive and payout structures aligned with business objectives.
• Identify and establish partnerships with Banks and NBFCs for loan sourcing.
• Manage the complete empanelment lifecycle, including documentation, compliance, negotiations, agreements, and activation.
• Build and maintain strong relationships with business, credit, risk, and channel teams.
• Track the empanelment pipeline and ensure timely closures.

Digital Lending & Business Growth

• Promote digital-first lending partnerships using API-based or portal-driven loan journeys.
• Coordinate with internal Product and Technology teams to streamline lead flow into lender systems.
• Identify bottlenecks in digital loan processing and collaborate with partners for resolution.
• Increase the share of digitally processed loan applications.
• Ensure adherence to RBI DSA guidelines, KYC requirements, and lender-specific compliance standards.
• Maintain accurate MIS reports covering sourcing volumes, approvals, disbursals, rejection analysis, and payout reconciliation.
• Support lender audits and compliance reviews whenever required.
• Monitor business performance and recommend strategies to improve conversion and productivity.

Key Performance Indicators (KPIs)

• Monthly loan sourcing and disbursal volumes
• Number of new Bank/NBFC empanelments completed
• Growth of active DSA and connector network
• Productivity and conversion rates across the DSA channel
• Percentage of business processed through digital lending platforms
• Compliance adherence and audit performance
• Revenue generated through the DSA channel

Required Skills & Experience

• 4-8 years of experience in DSA Sales, Channel Sales, Lending Partnerships, or Business Development within Banking, NBFCs, or FinTech.
• Proven experience in Bank/NBFC empanelment and institutional relationship management.
• Strong understanding of Retail, MSME, and Business Loan products.
• Knowledge of RBI DSA regulations, KYC processes, and lending compliance.
• Experience working with Loan Origination Systems (LOS), CRM platforms, and digital lending portals.
• Excellent negotiation, networking, and relationship management skills.
• Strong analytical ability with experience managing MIS, sales reports, and performance dashboards.
• Comfortable working in a target-driven, high-growth environment.

Preferred Qualifications

• Prior experience with a DSA, FinTech, Loan Aggregator, NBFC, or Bank Channel Sales team.
• Existing relationships with Banks, NBFCs, or lending partners will be an advantage.
• Exposure to Government lending schemes such as Mudra, CGTMSE, PM SVANidhi, etc.
• MBA/PGDMin Finance, Marketing, or Sales is preferred but not mandatory.