Designer Menswear -PE Blue

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited in India is seeking a creative Fashion Category Designer to research emerging fashion trends, fabrics, colors and silhouettes, and to develop innovative ranges aligned with consumer demand and the brand promise. You will translate ideas into patterns, tech packs and season lines in collaboration with product development and sourcing.

The role involves leading trend forecasting, concept creation, line development, quality sampling and team development, with

Responsibilities

• Working closely with the design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
• Understanding trends and fashion styles before the actual time for the fashion comes
• Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise
• Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize
• Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection
• Monitor creation of quality tech packs and facilitate timely uploads on the PLM
• Intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar
• Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables
• Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements
• Develop team capabilities ensure continuous learning & development for all individuals in the team
• Self Development Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

Job description

Job Purpose

Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes for the category; Creating and developing innovative & commercially viable ranges which are consistent with consumer & market demand and also in line with the brand promise.

Job Context & Major Challenges

Creating/visualizing an idea and producing a range; Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes. Understanding design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs; sourcing, selecting and facilitate buying fabrics, trims, fastenings and embellishments and adapting existing designs for mass production;

Major Challenges Are

• Working closely with the larger design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
• Understanding the trends and fashion styles before the actual time for the fashion comes

KRA1 Trend Forecast

• Conduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills
• work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
• Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

KRA2 Season Concept

• Create the seasonal concept
• to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

KRA3 Line Creation

• Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
• Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

KRA4 Tech Packs

• Monitor creation of quality tech packs and facilitate timely uploads on the PLM
• intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

KRA5 Quality Sampling

• Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

KRA6 New Category

• Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

KRA7 Team Development

• Develop team capabilities
• ensure continuous learning & development for all individuals in the team

KRA8 Self Development Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines