DEPUTY MANAGER-MARKETING OPERATIONS

IBM; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

IBM is seeking a SFMC Campaign Specialist in India to design and deploy email campaigns, landing pages, and workflows. You will collaborate with marketing teams, configure campaigns in Marketo, HubSpot, and Salesforce Marketing Cloud, and integrate campaigns with CRM and analytics tools to optimize performance.

The role requires 5–7 years of experience, strong campaign setup expertise, and a solid understanding of segmentation and targeting strategies. Onsite working arrangement with IBM India.

Qualifications

• Bachelor's degree required in a relevant field.
• Master's degree preferred.
• Proficiency in marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud).
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience with CRM systems and their integration with marketing platforms.
• Detail-oriented with excellent organizational and time management skills.
• Effective communication and collaboration with marketing teams.
• Understanding of segmentation and targeting strategies in campaign setup.

Responsibilities

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Skills

Marketing automation

CRM integration

Campaign setup

Analytics

Communication

Education

Bachelor's degree

Master's degree

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

Job description

A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your role and responsibilities

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of marketing campaign setup processes and best practices.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience with CRM systems and their integration with marketing platforms.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with tracking and analytics tools to measure campaign performance.
• Effective communication and collaboration skills with marketing teams.
• Problem-solving skills for identifying and resolving setup issues.
• Understanding of segmentation and targeting strategies in campaign setup.

Preferred technical and professional experience

• Certification in relevant marketing automation platforms.
• Knowledge of HTML/CSS for basic troubleshooting and customization.
• Experience with A/B testing methodologies in campaign setup.
• Familiarity with API integrations for data exchange between marketing tools.
• Exposure to advanced campaign setup features, such as personalization and dynamic content.
• Understanding of compliance and regulatory considerations in marketing.
• Continuous learning and staying updated on industry trends in marketing technology.
• Experience with project management tools for coordination and tracking.

Years of Experience:5-7

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

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Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

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ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

Job Title

SFMC Campaign Specialist

Job ID

120178

City / Township / Village

State / Province

Country

India

Work arrangement

Onsite

Area of work

Enterprise Operations

Employment type

Regular

Position type

Professional

No Travel

Company

(0063) IBM India Private Limited

Shift

Midshift

Is this role a commissionable/sales incentive based position?