Deputy Manager Marketing

Planys Technologies; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

A leading deep-tech company in Chennai, India, seeks a Marketing Manager to develop and execute marketing strategies aligned with business goals. This role involves planning and executing campaigns across digital, print, and social media, conducting market research, and managing brand identity. Ideal candidates will demonstrate strong skills in campaign performance analysis and collaboration with sales teams. Proficiency in digital marketing is essential, and international travel may be required for business purposes.

Qualifications

• Experience in developing and executing marketing strategies.
• Proficiency in digital, print, and social media marketing.
• Ability to conduct market research and collaborate with teams.

Responsibilities

• Develop and oversee marketing strategies aligned with business goals.
• Plan and execute marketing campaigns across various platforms.
• Conduct market research to identify new opportunities and trends.
• Manage brand positioning and corporate identity consistency.
• Collaborate with sales and product teams.
• Monitor campaign performance and provide data-driven recommendations.
• Oversee content creation and promotional materials.
• Manage budgets and coordinate with external agencies.
• Organize events and trade shows; travel internationally as needed.

Skills

Digital marketing

Market research

Brand management

Campaign performance analysis

Cross-functional collaboration

Content creation

Analytics & reporting

Budget management

Event management

Global travel

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Google Analytics

Social media tools

Job description

Planys is a deep-tech company developing mission-critical robotic and digital systems for defence and strategic infrastructure. The company designs and builds unmanned systems and advanced sensing solutions across underwater, maritime, and land domains, with a strong focus on naval, coast guard, and army applications. Planys is actively engaged in the development of Unmanned Underwater Vehicles (UUVs) ranging from small to extra-large platforms, along with ruggedised electronic and digital systems for armoured vehicles.

Leveraging its strong foundation in marine robotics, underwater inspection, and non-destructive evaluation (NDT), Planys integrates defence-grade electronics, sensing, and data analytics to deliver high-reliability systems suitable for harsh operational environments. The company combines platform engineering, payload integration, and AI-enabled digital analytics to support situational awareness, asset integrity assessment, and data-driven decision-making for defence forces and strategic asset operators.

Planys, globally recognized for strategic infrastructure solutions, is now focused on creating a strong and enduring presence in the defence sector, delivering indigenous unmanned and digital systems for the Army, Navy, and Coast Guard. (Website: www.planystech.com )

• Develop and oversee marketing strategies aligned with business goals.
• Plan and execute marketing campaigns across digital, print, and social media platforms.
• Conduct market research to identify new opportunities, target audiences, and competitive trends
• Manage brand positioning, messaging, and corporate identity consistency
• Collaborate with the sales and product teams to align marketing initiatives with business objectives
• Monitor and analyze campaign performance metrics; prepare reports and recommendations
• Oversee content creation, promotional materials, and advertising efforts
• Manage budgets and ensure effective allocation of marketing resources
• Coordinate with external agencies, vendors, and media partners
• Organize events, trade shows, and promotional activities
• Will be required to travel international, as per business required.