Deputy Manager/Manager, Digital Marketing - SEO & AI Optimization

QBurst; Ernakulam, Chennai District, Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

QBurst is seeking a senior SEO leader to own the end-to-end SEO/AEO/GEO function. You will define strategy and a roadmap, drive AI-enabled discovery initiatives, and standardize frameworks, SOPs and reporting across client accounts.

You will mentor the SEO team, monitor delivery efficiency, support audits and strategic recommendations, and collaborate with content, analytics, development, UX and paid media teams.

Qualifications

• 12+ years of experience in SEO and digital marketing.
• Experience handling enterprise SEO projects and client communication.
• Strong understanding of AI-driven search, AEO/GEO concepts, semantic search.
• Experience building scalable SEO processes, governance models, and operational workflows.
• Strong analytical and data interpretation skills.
• Ability to derive actionable insights from traffic, ranking, conversion, and engagement data.
• Understanding of SEO performance measurement, attribution, and reporting frameworks.
• Experience in team management, mentoring, and process governance.
• Experience collaborating with content, analytics, development, UX, and paid media teams.
• Strong stakeholder management, presentation, and consulting skills.
• Flexibility to support client discussions and late-night calls when required.

Responsibilities

• Lead the overall SEO/AEO/GEO function.
• Define SEO/AEO/GEO strategy and roadmap.
• Drive AI-driven discovery optimization across client accounts.
• Standardize SEO frameworks, SOPs, templates, reporting.
• Establish governance, QA, and best practices.
• Monitor team utilization, delivery efficiency, process adherence.
• Support complex SEO audits, consulting, and recommendations.
• Mentor and guide SEO team members and leads.
• Support capability building and professional growth within the team.
• Support RFPs, RFIs, estimates, and new project discussions.
• Collaborate with internal and external stakeholders across projects.
• Support pre-sales discussions and growth opportunities.
• Position the organization for future search ecosystems.

Skills

SEO expertise

Digital marketing

Team management

Stakeholder management

Analytics & data interpretation

Strategic thinking

Job description

Responsibilities

• Lead the overall SEO/AEO/GEO function
• Define SEO/AEO/GEO strategy and roadmap
• Drive AI-readiness and discovery optimization initiatives across client accounts
• Standardize SEO frameworks, SOPs, templates, and reporting practices
• Establish governance, QA, and operational best practices
• Monitor team utilization, delivery efficiency, and process adherence
• Support complex SEO audits, consulting, and strategic recommendations
• Mentor and guide SEO team members and leads
• Support capability building and professional growth within the team
• Support RFPs, RFIs, estimates, and new project discussions
• Collaborate with internal and external stakeholders across projects
• Support pre-sales discussions and identify growth opportunities
• Help position the organization for future search and discovery ecosystems

Requirements

• 12+ years of experience in SEO and digital marketing
• Experience handling enterprise SEO projects and client communication
• Strong understanding of AI-driven search, AEO/GEO concepts, semantic search, and evolving discovery ecosystems
• Experience building scalable SEO processes, governance models, and operational workflows
• Strong analytical and data interpretation skills
• Ability to derive actionable insights from traffic, ranking, conversion, and engagement data
• Understanding of SEO performance measurement, attribution, and reporting frameworks
• Experience in team management, mentoring, and process governance
• Experience collaborating with content, analytics, development, UX, and paid media teams
• Strong stakeholder management, presentation, and consulting skills
• Flexibility to support client discussions and late-night calls when required