Data Strategist

Kulfi Collective; Mumbai; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Kulfi Collective is looking for a Data Strategist to spearhead data-driven initiatives. This role focuses on owning reporting and platform research, contributing to creative briefs with data insights, and managing the Analysis product track. With 4-6 years of relevant experience, you will drive automation and strategic recommendations using analytics tools.

Ideal candidates should have a genuine interest in creating data-driven solutions and a proven track record of delivering impactful outcomes.

Qualifications

• 4–6 years in data strategy, analytics, or insights at a creative agency, media company, or platform.
• Ownership of reporting, social listening, and platform research.
• Fluent with social listening tools and platform analytics.

Responsibilities

• Lead platform research and strategy to understand dynamics across social media.
• Own performance reports and execute listening studies for accounts.
• Manage the product roadmap for the Analysis function and drive adoption.

Skills

Data strategy

Analytics

Social listening tools

Platform research

Presentation skills

Tools

Brandwatch

Sprinklr

Talkwalker

Meta Ads

YouTube Analytics

Instagram Analytics

Job description

Data Strategist

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting‑edge digital experiences.

Reporting to: VP Creative Strategy
Type: Full‑Time
Location: Worli, Mumbai (Hybrid)

Overview

The Data Strategist leads the Analysis block, which comprises two tracks, each carrying equal weight. The analytical practice involves owning reporting across retainer accounts, running social listening, and conducting platform research that informs creative and client decisions. The product track involves working with Engineering and the KulfiOS Transformation team to productise the function, designing automated workflows that reduce manual effort and drive adoption within Kulfi.

Responsibilities

• Platform research and strategy: Maintain a working understanding of platform and search dynamics across Instagram, YouTube, Reddit, and emerging channels; contribute to pitch work when the brief calls for a data‑backed audience or platform narrative; work with Strategy leads to ground creative briefs in platform and audience data with enough specificity to shape output.
• Reporting and listening: Own performance reports for key retainer accounts across organic social, paid, creator content, and always‑on activity; design and run listening studies across brand, category, creator, and audience conversation; define how each account measures success – the metrics, benchmarks, and reporting cadence; set up queries and categories that define what you’re tracking; move from data to strategy so that reports and studies land with a clear point of view on what happened, what drove it, and what to do next; deliver outputs in brief‑ready form, not raw data dumps.
• KulfiOS product track: Own the Analysis function’s product roadmap alongside Engineering and the KulfiOS Transformation team; set requirements, review outputs, and sign off on what ships; drive adoption across Strategy, Creative, and Account teams; grow the block over time including hiring the Data Associate who will support this function.

What Makes This Role Different

• You’re leading a function; the shape of the Analysis block over the next two years is yours to define.
• The product you build internally becomes a client offering over time.
• You’ll work directly with VP Creative Strategy, Strategy leads, and clients, often on different briefs at the same time.

Qualifications

• 4–6 years in data strategy, analytics, or insights at a creative agency, media company, or platform.
• Range across reporting, social listening, and platform research; you own all three without treating any as someone else’s job.
• Fluent with social listening tools (Brandwatch, Sprinklr, Talkwalker, or equivalents) and platform analytics across Meta Ads, YouTube, and Instagram.
• Can build a measurement approach from scratch: the right metrics, benchmarks, and the narrative that makes the data usable.
• Have presented data‑backed findings in a client room without a strategist needing to translate.
• Genuine interest in building tools, not just using them; know what can be automated and what cannot.
• Moving from a data set to a crisp strategic recommendation is the core skill of this role.
• You follow a brief to a finished output, not just surface signals and wait to be directed.

Before You Apply

This role is for someone who treats data as material for decisions, not a deliverable. If your experience skews dashboards that get filed or studies that stop at the insight, this probably isn’t the right fit yet.

• You can point to a report or study that actually changed what a team or client did next.
• You’ve pushed for automation in your current setup, not waited for it to arrive.

Equal Opportunity Statement

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.