Data Analyst

Test Unity; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Test Unity is seeking a data-driven Digital Analytics Specialist to enhance UX funnel optimization and AI-informed experimentation. You will own measurement, dashboards, and insight generation to drive product decisions.

You will collaborate with product, marketing, and engineering to implement GA4, GTM, and visualization tools (Tableau, Looker Studio, Power BI) and to build robust tracking strategies and QA processes.

Qualifications

• Experience with analytics tools and data-driven insights.
• Ability to translate data into actionable recommendations.
• Strong understanding of UX metrics and funnel optimization.

Responsibilities

• Define and own tracking strategy, measurement framework and QA.
• Build and maintain dashboards and reports for stakeholders.
• Lead experimentation and A/B testing programs to improve UX.

Skills

Digital Analytics

UX/Funnel Optimization

A/B Testing

GA4

GTM

Funnel Analysis

Tableau

Looker Studio

Power BI

Statistical techniques

Tools

Tableau

Looker Studio

Power BI

Google Optimize

Job description

Strong experience in Digital Analytics, UX/Funnel Optimization & A/B Testing

Hands-on expertise with Google Analytics (GA4), GTM, and Funnel Analysis

Proficiency in BI & Visualization Tools — Tableau, Looker Studio, Power BI

Strong Data Analysis & Insight Generation using statistical techniques

Experience in Tracking Strategy, Tag Management, QA & Experimentation Frameworks

(Google Optimize/A-B testing tools)Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]

Example: Excellent verbal and written communication skills