Data Analyst

Bonanza Portfolio Limited; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A financial services company in Mumbai is seeking a candidate to analyze data and improve online experiences and program performance. Responsibilities include monitoring business performance, interpreting data findings for program optimization, and implementing creative recommendations. The ideal candidate should have 2-5 years of experience with data in online environments, advanced Excel skills, and familiarity with tools like Google Analytics and Tableau.

Qualifications

• 2-5 years of experience working with data in online environments.
• Advanced Excel skills including macros and v-lookups.
• Familiarity with Google Analytics and digital media data sources.

Responsibilities

• Monitor and analyze business performance and customer behavior.
• Interpret findings and recommendations for program optimization.
• Implement data-driven recommendations to optimize sales efforts.

Skills

Data analysis

Online marketing skills

Excel (advanced functions)

Google Analytics

Python

Data visualization tools

Education

Bachelor's or Master's degree

Tools

Google Data Studio

Tableau

Adobe Analytics

Job description

You will be responsible for using data, intellectual curiosity, instincts, passion, experience, and experimentation to constantly improve online experiences and program performance to achieve business goals.

Key Responsibilities

• Monitor and analyze business performance, customer behavior on trading platform, website, social media, and paid campaign activity for thought leadership, content marketing, and lead generation campaigns.
• Visually and verbally interpret findings and recommendations to team and senior leaders for ongoing program optimization, weekly reporting, quarterly budgeting, and long-term strategic planning.
• Implement data-driven and creative recommendations via sales efforts optimization, ongoing refinement of paid marketing tactics and strategic planning to improve business performance
• Work with sales and product teams team on ongoing site enhancements to stay current, deliver the best possible user experience, and maximize value.

Qualifications

• Bachelors or Master s degree.
• 2 to5 years experience working with data in online environments (i.e. content marketing data, user behaviour web traffic, social media traffic data, paid amplification data, online advertising, digital marketing data, etc.)
• Requiresadvances excel skills (macros, v- lookups, concatenations, more advanced functions and formulas).
• Also knowledge on Google Analytics, Google Adwords dashboard,Python, all other web and digital media data analytics data sources, and familiarity with APIs etc. is preferable.
• Additionally, understanding and experience on other visualisation tools like Google Data Studio, Tableau, Adobe Analytics, will be useful