D365 CRM Competency Lead

Virtusa; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Virtusa in Hyderabad seeks a D365 CRM Competency Lead with 15+ years in CRM and 10+ years in D365 (CE). You will drive the competency strategy, lead complex transformation programs, and mentor teams.

You will collaborate with sales, delivery, and marketing to support proposals and client engagements, while maintaining alignment with Microsoft partner requirements. You will establish certification paths, define skill tracks, and develop accelerators to accelerate value delivery for customers.

Qualifications

• 15+ years of total CRM experience with 10+ years in D365 CE.
• Deep expertise in D365 CE modules: Sales, Customer Service, Marketing, Field Service, and Project Operations.
• Power Platform and Dataverse proficiency with Azure integrations and Logic Apps.

Responsibilities

• Develop and lead the D365 competency strategy across CE tracks.
• Drive thought leadership in D365 proposals, solution design, and digital transformation initiatives.
• Serve as technical escalation point for delivery teams during issues and design discussions.
• Formulate certification plans, training paths, and skill-building initiatives.
• Establish competency KPIs and support business case development for initiatives.
• Represent the organization in Microsoft partner programs and MVP communities.
• Lead innovation through accelerators and reusable frameworks leveraging D365 and Power Platform.
• Stay updated on D365 roadmap and align competency strategy with best practices.
• Collaborate with sales, delivery, and marketing to support go-to-market and client pitches.

Skills

CRM expertise

D365 CE expertise

Power Platform

Dataverse

CRM APIs REST

C# / .NET

Azure integrations

Leadership

Pre-sales

Tools

Dynamics 365 SDK

Microsoft SharePoint

Power BI

Azure Logic Apps

REST APIs

Job description

Job Role: D365 CRM Competency Lead

Skills And Experience

• 15+ years of total experience in CRM, with 10+ years specifically in D365 (CE).
• Deep expertise in Dynamics 365 Customer Engagement (CE) modules: Sales, Customer Service, Marketing, Field Service, and Project Operations.
• Familiarity with Dynamics 365 Finance & Operations (F&O) is a strong plus.
• Proven experience in Power Platform (Power Apps, Power Automate, Power BI) and Dataverse, with knowledge of integrations using Azure services and Logic Apps.
• Knowledge on building and configuring CRM forms, views, dashboards, and workflows.
• Understanding of CRM API, REST/ODATA and SOAP endpoints
• Experience with .NET, SQL Server, JavaScript, and C#
• Experience with Dynamics CRM SDK & Microsoft SharePoint and Business Intelligence a plus.
• At least 5 Microsoft certifications including Dynamics 365 Solution Architect Expert, Functional Consultant Associate, and/or Power Platform Architect.
• Experience in leading complex solutioning efforts for large Dynamics 365 transformation and modernization programs.
• Strong presales solutioning skills including proposal creation, estimation, and architecture blueprinting.
• Demonstrated success in mentoring, practice development, and community leadership within the D365 space.
• Excellent communication and stakeholder management skills, with the ability to engage C-level clients.
• Strong team leadership and strategic planning abilities, with a proven track record of growing CRM practices.

Responsibilities

• Develop and lead the Microsoft Dynamics 365 competency strategy, defining technical and functional skill tracks across CE
• Drive thought leadership in D365 proposals, solution design, and digital transformation initiatives.
• Serve as a technical escalation point for delivery teams during critical issues, escalations, and solution design discussions.
• Formulate and drive certification plans, training paths, and skill-building initiatives across the team.
• Establish competency KPIs, track benefits realization, and support business case development for internal and external initiatives.
• Represent the organization in Microsoft partner programs, MVP communities, and key industry events.
• Lead innovation efforts by conceptualizing accelerators, reusable frameworks, and demo assets leveraging D365 and Power Platform.
• Stay abreast of market trends, D365 roadmap updates, and ensure alignment of competency strategy with industry best practices.
• Collaborate with sales, delivery, and marketing teams to support go-to-market initiatives and client pitches.
• Ensure team certifications and specializations align with Microsoft Partner Network (MPN) requirements and partnership tier goals.