D2C Ad Script Writer – Performance Creative

Valarr.io; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Valarr.io seeks a creative Ad Script Writer to craft high-converting scripts for Reels, Meta ads, UGC content, and D2C campaigns. You will write hooks, narratives, and CTAs that drive attention, retention, and conversions, collaborating with performance marketing teams.

Use AI intelligently to enhance ideas, generate variations, and produce engaging, natural scripts that resonate with audiences. You will stay ahead of viral trends, competitor campaigns, and consumer behavior, delivering simple

Qualifications

• Experience crafting scripts for short-form video ads (Reels, UGC, product ads).
• Ability to create hooks, narratives, and CTAs that drive attention and conversions.
• Comfortable using AI to enhance ideas and generate variations.

Responsibilities

• Write high-performing scripts for Instagram Reels, Meta Ads, UGC-style videos, and product/ founder-led content.
• Create scroll-stopping hooks and high-retention storytelling with conversion-focused CTAs.
• Develop multiple creative variations for A/B testing and stay ahead of trends.

Skills

Ad script writing

Creative writing

Short-form storytelling

AI-assisted writing

Collaboration

Tools

AI tools

Job description

We’re looking for a creative, trend-aware, and performance-focused Ad Script Writer who can create high-converting scripts for Reels, Meta ads, UGC content, and digital campaigns for D2C brands.The ideal candidate should understand short-form storytelling, consumer psychology, viral content formats, and what makes people stop scrolling. You should be able to write strong hooks, engaging narratives, and sharp CTAs that drive attention, retention, and conversions.This role requires someone who can think fast, generate fresh concepts consistently, adapt to trends quickly, and collaborate closely with creative and performance marketing teams.We are not looking for generic AI-generated writing. We need someone who can use AI smartly to enhance ideas, create multiple variations, and produce simple yet impactful scripts that feel natural and engaging.

Key Responsibilities

Write high-performing scripts for:

• Instagram Reels
• Meta Ads (Facebook & Instagram)
• UGC-style videos
• Product ads
• Founder-led content
• Brand storytelling campaigns
• Performance marketing creatives

Create:

• Scroll-stopping hooks
• High-retention storytelling
• Conversion-focused CTAs
• Multiple creative variations for A/B testing
• Relatable and trend-driven concepts

Research and stay updated on:

• Viral trends
• Winning ad creatives
• Competitor campaigns
• Consumer behavior
• Social media content trends

Collaborate with:

• Performance marketers
• Video editors
• Designers
• Founders
• Influencers & UGC creators

Use AI tools effectively for:

• Creative ideation
• Script enhancement
• Faster iterations
• Hook generation
• Concept testing

Analyze and improve content based on:

• Hook rate
• Watch time
• CTR
• Engagement
• Conversion performance