Sr. Product Markeitng Manager

Keka HR; Bengaluru; Hybrid; INR 3,500,000 - 6,000,000; Full time

Job summary

Keka HR is seeking a Lead Product Marketing Manager in Bengaluru/Hyderabad in a hybrid setup. You will own product narratives, govern launches, and align marketing, product, sales, and CX around a sharp, differentiated story.

This is a senior IC role, collaborating on analyst briefings, board narratives, and high-value deals that demand a strategic angle. You will craft messaging, drive launches, and develop POVs while partnering with cross-functional teams to ensure market impact and pricing

Qualifications

• 8 to 12 years of B2B SaaS product marketing experience.
• PMM experience in an enterprise or mid-market SaaS context with positioning, launch governance, or analyst engagement.
• Strong analytical and communication skills.
• Experience managing senior stakeholders across Product, Sales, and CX.
• Analyst relations experience is a plus.
• HRMS or HCM domain background is a plus.
• Open to Bengaluru or Hyderabad office three times a week.

Responsibilities

• Develop deep understanding of the product, customer needs, and competitive landscape.
• Define positioning and messaging across the product portfolio.
• Author category-level POV papers and research reports.
• Partner with Sales and GTM teams to build effective sales motions.
• Translate product capabilities into customer value propositions and drive launches.
• Build programs to capture and amplify voice of the customer.
• Drive analyst relations to build credibility and strengthen market positioning.
• Drive pricing and packaging changes.

Skills

B2B SaaS product marketing

Stakeholder management

Executive storytelling

Analytical skills

Communication

Job description

We are looking for a Lead Product Marketing Manager (LPMM) to own Keka's product narrative. This is a senior individual contributor role sitting at the intersection of strategy and execution. You will set how the market understands Keka's product, govern launch quality across the team, and ensure that every commercial conversation is grounded in a sharp, differentiated story. You will work closely with the Product, Marketing, Sales, and CX, and you will be the person others in the org turn to when the stakes are highest, whether that is an analyst briefing, a board narrative, or a high-value deal that needs a sharper angle.

Responsibilities

• Develop a deep understanding of the product, customer needs, and competitive landscape.
• Define positioning and messaging architecture across the Keka product portfolio.
• Author category-level POV papers and research reports.
• Partner with Sales and GTM teams to build effective sales motions.
• Translate product capabilities into compelling customer value propositions and drive high-impact launches.
• Build structured programs to capture and amplify the voice of the customer.
• Drive analyst relations to build credibility and strengthen market positioning.
• Drive important projects like pricing & packaging changes.

Requirements

• 8 to 12 years of B2B SaaS product marketing experience.
• PMM experience in an enterprise or mid-market SaaS context, where you owned positioning, launch governance, or analyst engagement at a meaningful scale.
• Strong analytical and communication skills. You can write a crisp executive narrative and read a win/loss dataset with equal confidence.
• Proven ability to manage senior stakeholders across Product, Sales, and CX without relying on hierarchy to get things done.
• Experience with or strong working knowledge of analyst relations is a plus.
• HRMS or HCM domain background is a plus, though not required.
• Open to being in the Bengaluru or Hyderabad office three times a week.

This job was posted by Veena Ch from Keka HR.