Associate Director- Marketing & SDR Operations

Keka Inc.; Hyderabad; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading enterprise software company is seeking an Associate Director of Marketing & SDR Operations to drive marketing and sales efforts in Hyderabad, India. The successful candidate will manage CRM systems, lead a high-performing team, and optimize the marketing funnel using AI technologies. Candidates should have 7+ years of marketing operations experience and strong leadership skills. This role offers a dynamic work environment focused on innovation and growth.

Qualifications

• 7+ years in marketing operations, demand generation, or revenue operations.
• At least 5 years in leadership roles.
• Proven track record of scaling marketing operations in SaaS/HRMS.

Responsibilities

• Transform the entire funnel managed by AI with minimal manual intervention.
• Track the funnel proactively and intervene to plug leakages.
• Own the marketing technology stack and multiple AI tools.

Skills

CRM systems (Salesforce, HubSpot)

Marketing operations

Leadership

Data analysis

Education

Bachelor’s degree in marketing or related field; MBA preferred

Tools

HubSpot

Salesforce

Job description

Associate Director- Marketing & SDR Operations

8+ Years

Full-Time

We are seeking ahands-onandAI Firstpeople managerto spearhead ourMarketingoperations,SDR operations,ResearchandAnalyticsfunction.The Associate Director of Marketingand SDROperations willbe responsible forbuilding, optimizing, and scalingthisfunctionat Keka, working directly withthe Sr. Director ofRevenueOperationsandSr. VP ofMarketing.

The person along with his team owns,tracksand manages the entire funnel for the organization.Theperson also leads the market research and insights team to continuallyupdate our database/TAM.The individual will act as the bridge between marketingandSDR teamsto deliver data-driven insights andown the entire lead managementprocess.

Key Responsibilities

• Think AI first and transform the entire funnelbeing managed by AIwith minimalmanualintervention. Apply this thinking across digital and other processes that can bemanaged via AI
• Be a champion on the entire lead management processincludinggeneration, scoring, routing, attribution,allotmentand result.
• Track the funnel pro-actively and interveneto plug leakages, manageToFUandoptimise conversions
• Co-own the entire pipeline generation motion with marketing team feeding right leads into the CRM
• Standardize campaign processes, workflows, and governance acrossthe organization
• Establish KPIs, dashboards, and reporting frameworks to measure marketing effectiveness and ROI.
• Own the marketing technology stack–HubSpotand Salesforceand champion multiple AI tools torun experiments and drive better outcomes.
• Develop andmaintainmarketing performance dashboards forself-serve visibilityof the organization

Qualifications

• Education: Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• Experience:7+years in marketing operations, demand generation, or revenue operations, with at least 5 years in leadership roles.
• Proventrack recordof scaling marketing operations in SaaS/HRMS or enterprise software industries.
• Strongexpertisein CRMsystems(Salesforce, HubSpot), marketingautomationand analytics tools.
• Excellent leadership, communication, and stakeholder management skills.
• Analytical mindset with ability to translate data into strategic recommendations.