Customer Marketing Manager

Marelli; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Support in onboarding and further training

Hybrid work model

Fast-paced and supportive international team

Job summary

A leading global provider in the automotive sector, Marelli is looking for a Customer Marketing Manager to drive account-based marketing strategies in Gurugram. The ideal candidate will have substantial experience in marketing, strong communication skills, and a proactive approach to challenges in the industry. Join Marelli to shape the future of mobility and work with a high-performing international team.

Qualifications

• Minimum 8-10 years’ experience in marketing, preferably in automotive.
• Fluent in English with excellent communication skills.
• Ability to work independently and handle multiple tasks effectively.

Responsibilities

• Develop and execute account-based marketing strategies.
• Manage marketing campaigns and customer engagement.
• Collaborate with Key Account Management and marketing teams.

Skills

Account-Based Marketing

Event Planning

Content Creation

Communication Skills

Education

Bachelor’s degree in business, marketing, or advertising

Job description

Join to apply for the Customer Marketing Manager role at Marelli

Join to apply for the Customer Marketing Manager role at Marelli

Your next career opportunity with our organization starts here!

Embarking on a new role within Marelli means taking on new challenges and seizing the opportunity to make a bigger, better, bolder impact!

We’re pioneers of the future of mobility. Our story is built on innovation and manufacturing excellence. Every day, we drive change and co-create what comes next. Our purpose is simple yet ambitious: "Let's push the boundaries together. We aspire to shape future mobility dreams and turn them into reality.”

Joining the Marelli Commercial & Marketing team means becoming a part of something bigger, a place where you can explore your potential, pioneer innovation, and help in growing the organization and its reach across.

As a global yet fast-evolving company, we are always looking to grow and evolve our talents.

Job description:

Your next career opportunity with our organization starts here!

Embarking on a new role within Marelli means taking on new challenges and seizing the opportunity to make a bigger, better, bolder impact!

We’re pioneers of the future of mobility. Our story is built on innovation and manufacturing excellence. Every day, we drive change and co-create what comes next. Our purpose is simple yet ambitious: "Let's push the boundaries together. We aspire to shape future mobility dreams and turn them into reality.”

Joining the Marelli Commercial & Marketing team means becoming a part of something bigger, a place where you can explore your potential, pioneer innovation, and help in growing the organization and its reach across.

As a global yet fast-evolving company, we are always looking to grow and evolve our talents.

About the Position:

We are looking for a Customer Marketing Manager to join the Commercial & Marketing team, reporting directly to the Global Head of Marketing and functionally to Regional Key Account Manager.

This position is based at our office in Gurugram, Haryana, India.

As the Customer Marketing Manager at Marelli, you will develop and execute account-based marketing (ABM) strategies for target accounts in the respective region. This role is critical to future growth and will be a key driver in achieving Marelli’s customer diversification targets. The Customer Marketing Manager will work closely with Marelli’s Account Management team to develop a deep understanding of the decision makers at target OEMs and their needs, using this insight to tailor value propositions and messaging to increase awareness and position Marelli for RFI/RFQ.

Your Responsibilities will be:

• Work collaboratively with Key Account Management teams to develop account-based marketing (ABM) plans, focused on growing and diversifying the customer base
• Develop and execute targeted marketing campaigns to increase awareness and reduce knowledge gaps across the product portfolio, using a variety of marketing channels and touchpoints (in-person events, workshops, webinars, advertising, digital newsletters, etc.)
• Identify and manage participation in industry and customer-specific events to support the ABM strategy
• Drive a repeatable and scalable ABM approach by developing creative, compelling, and customizable digital campaigns, working closely with Key Account Management to tailor messaging, content, and presentation materials
• Use a data-driven approach to continuously improve marketing efforts, determine how to best communicate with the customer, and use campaign data to help win more business
• Partner with product and central marketing teams to execute ABM plans, including:
  • Product marketing team to co-develop content to support direct-to-customer outreach
  • Digital team to plan and launch email campaigns, build and maintain dedicated customer landing pages
  • Events team for tradeshow and Technology Day planning and execution
  • Communications team to promote wins and program launches
• Collaborate with other Customer Marketing Managers to benchmark, share best practices, and
  leverage/re-use existing marketing content
• Additional responsibilities to include:
  • Management of onsite product showcase, keeping physical and digital content up to date
  • Marketing budget and expense management

What Qualifications you will bring:

• The Customer Marketing Manager role is mid to senior level, ideal for a candidate with a minimum of 8-10 years’ experience in the field
• Bachelor’s degree (or equivalent) required in business, marketing, advertising, or similar
• Excellent written and verbal communication skills, fluent in the English language
• The right candidate is a self-starter, ready to hit the ground running and willing to learn
• Experience in account-based marketing, event planning, and content creation
• Ability to conduct oneself professionally with executives, earning respect and trust
• Experience in the automotive industry (OEM and/or supply chain) is highly desired
• Ability to function as a strategic advisor to business leaders and functional groups
• Ability to articulate the market position, value proposition, and strategic differentiators of the brand and key technologies
• Ability to multi-task and work well under pressure
• Highly organized and meticulous attention to detail
• Ability to work in a complex, highly technical global environment with matrix reporting

What does this position offer you:

• Fast-paced yet supportive and high-performing international team with an inspiring ambition to transform the future of mobility.
• Support in onboarding and further training that will set you up with Marelli's speed.
• A hybrid work model, helping you to achieve work-life balance-combining the best of both spending time working remotely, benefitting from focus time, and purposeful co-creation time in the office.

Take the next step:

Together, we will drive the world towards a safer, greener, and better-connected future.

Are you ready to make your mark, shape the future of the automotive industry, and drive the growth of the Commercial & Marketing Function?

Talk to us! To apply, submit your applications.

About Us:

Marelli is one of the world’s leading global independent suppliers to the automotive sector, with a strong and established track record in innovation and manufacturing excellence. Our goal is to change the future of mobility by working with our customers and partners to create a safer, greener, and more connected world.

Our team supplies all major automotive manufacturers in Asia, Europe, and North and South America and the top racing teams in motorsport world championships. Our technology is purpose-driven and meticulously designed to deliver tangible value that truly matters to our customers.

Our business areas are automotive lighting and sensing, thermal solutions, electronics, green technology solutions, interior experience, propulsion solutions (e-powertrain and powertrain), ride dynamics, motorsport, and aftermarket business.

Within the walls of Marelli, we believe in enabling people to do their best work. Our cultural attributes - Drive Results, Accountable, Entrepreneurial, Inclusive, Innovative, and Aware - are the cornerstones of a new Marelli culture. Be part of it!

At Marelli, we believe in the importance of diversity and inclusion in our workplace. We are committed to nurturing talent in our diverse environment, and we take pride in our various employee resource groups, such as Marelli Women, Brains & Hearts Wellbeing, All Cultures, and Marelli's Rainbow. We believe these groups foster creativity and innovation through the unique perspectives of a multicultural community.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Motor Vehicle Manufacturing

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