Customer Lifecycle and Retention Manager

Henxa Associates; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Henxa Associates is seeking a candidate to map the Customer Lifecycle & Retention and manage the full lifecycle from Discovery to First Purchase to Usage to Repeat to Advocacy.

You will design lifecycle interventions to improve Repeat purchase rate, time to next purchase, and Customer Lifetime Value (CLV), leveraging data while keeping a human-centered approach.

Qualifications

• 4–6 years in customer experience, insights, or retention.
• Strong with data but human in thinking.
• Experience in D2C / retail / consumer brands preferred.

Responsibilities

• Map and manage the full customer lifecycle from Discovery to Advocacy.
• Design interventions to boost repeat purchases, time to next purchase, and CLV.

Skills

CX/Retention

Data-minded

D2C/retail exposure

Job description

Customer Lifecycle & Retention Map and manage the full lifecycle: Discovery to First Purchase to Usage to Repeat to Advocacy

Design lifecycle interventions to improve Repeat purchase rate Time to next purchase Customer lifetime value (CLV)

Required Candidate profile

• 4 –6 years in customer experience, insights, or retention
• Strong with data but human in thinking
• Experience in D2C / retail / consumer brands preferred