Customer journey analytics

Cloudxtreme; Hyderabad; Hybrid; INR 1,800,000 - 2,400,000; Full time

Job summary

Cloudxtreme is seeking a senior analytics professional with 6–8 years of experience in digital analytics, customer journey analytics, marketing technology, or product analytics. The role demands strong analytical thinking, problem-solving, and the ability to influence priorities across a matrixed set of stakeholders.

Key areas include AEP/Martech proficiency, journey frameworks, data and analytics, and communication excellence.

Qualifications

• Experience with Adobe Experience Platform (AEP) and related capabilities.
• Partner with engineering/architecture teams to deliver enhancements.
• Strong understanding of journey frameworks, funnel analysis, experimentation and attribution across channels.
• Proficient with SQL and analytics/reporting approaches; define tracking requirements.
• Certification in Adobe Experience Cloud stack (CJA, AEP-RT CDP, Journey Optimizer preferred).
• Proven ability to manage projects in a matrixed organization (Agile preferred).
• GenAI awareness and potential applications in analytics workflows.

Responsibilities

• Deliver analytics insights to improve customer journeys and marketing outcomes.
• Collaborate with engineering/architecture to deploy analytics enhancements.
• Define and validate tracking requirements and success metrics.
• Present complex findings clearly to executives and stakeholders.
• Coordinate cross-team projects in a matrix organization.

Skills

AEP/Martech

Journey & Measurement

Data & Analytics

Communication

Adobe Experience Cloud

Project Management

GenAI

Job description

Role & responsibilities

Experience: 6 to 8 years of relevant experience in digital analytics, customer journey analytics, marketing technology, or product analytics, with strong analytical thinking and problem-solving skills.

• AEP / Martech Proficiency: Hands-on experience with Adobe Experience Platform (AEP) and related capabilities (e.g., datasets/events, identity concepts, audiences/segments, activation integrations). Experience partnering with engineering/architecture teams to deliver enhancements.
• Journey & Measurement Expertise: Strong understanding of journey frameworks, funnel analysis, co-horts, experimentation/test design, and attribution/measurement considerations across channels.
• Data & Analytics: Comfortable working with large datasets; experience with SQL and analytics/reporting approaches; ability to define tracking requirements and interpret outcomes into actions.
• Communication & Executive Presence: Ability to present complex information clearly and concisely, influence prioritization decisions, and facilitate alignment across a matrixed stakeholder set.
• Certification in Adobe Experience Cloud stack: Certification in CJA, AEP-RT CDP, Journey Optimizer preferred
• Project & Stakeholder Management: Proven ability to manage projects within a highly matrixed organization and deliver outcomes through cross-team collaboration (Agile preferred).
• GenAI (nice to have): Awareness of Generative AI tools and potential applications in analytics, segmentation, and optimization workflows.