CRM Strategist (Contract)

Qais Consulting; Mumbai; On-site; INR 1,476,000 - 2,952,000; Full time

Job summary

VML, a WPP company, invites a CRM Strategist Consultant to Mumbai for a 2-month engagement focused on developing high-impact CRM strategies and multi-brand loyalty programs. You will drive data-driven marketing, segmentation, and AI-assisted automation across Email, WhatsApp, SMS, push, and personalized web experiences.

You will oversee end-to-end CRM architectures, collaborate with product, technology, analytics, and creative teams, and optimize campaigns through rigorous A/B testing while

Qualifications

• Proven CRM strategy execution across multi-brand environments.
• Experience with data-driven marketing and segmentation.
• Comfort with privacy and compliance in data marketing.

Responsibilities

• Develop and drive high-impact CRM strategies across touchpoints.
• Define CRM vision, strategy, and execution to maximize CLV.
• Lead data-driven marketing with segmentation and analytics.
• Architect end-to-end multi-channel customer journeys (Email, WhatsApp, SMS, push, web).
• Oversee CRM frameworks aligned to business goals and loyalty programs.
• Collaborate with product, tech, analytics, and creative teams.
• Improve campaigns via A/B testing and analytics.
• Select and optimize MarTech tools to enhance automation and reporting.
• Ensure compliance with GDPR/CCPA in data-driven marketing.

Skills

CRM strategy

Data-driven marketing

Customer lifecycle management

Loyalty programs

Stakeholder management

Strategic thinking

Problem solving

Education

Masters degree in Marketing or related field

Tools

Salesforce Marketing Cloud

CDPs

Job description

Role:

CRM Strategist Consultant

Location:

Mumbai

Duration:

2 months

About Us:

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

• Develop and drive high-impact CRM strategies that enhance multi-brand customer engagement, loyalty programs, and data-driven decision-making across all customer touchpoints.
• Define overall CRM vision, strategy, and execution to maximize customer lifetime value and brand engagement.
• Spearhead data-driven marketing strategies leveraging advanced segmentation, predictive analytics, and AI-driven automation.
• Architect and oversee end-to-end multi-channel customer journeys across Email, WhatsApp, SMS, push notifications, and personalized web experiences.
• Develop and implement enterprise-level CRM frameworks, ensuring alignment with business goals and customer-centric initiatives.
• Establish best-in-class loyalty programs by integrating behavioural insights, gamification techniques, and strategic partnerships.
• Drive innovation in content personalization and dynamic messaging strategies to optimize customer engagement and conversion rates.
• Cross-functional collaboration with product, technology, analytics, and creative teams to ensure seamless execution and optimization of CRM initiatives.
• Oversee and enhance campaign performance through advanced A/B testing, data analytics, and continuous improvement methodologies.
• Direct the selection, implementation, and optimization of MarTech tools (e.g., Salesforce Marketing Cloud, CDPs) to improve automation, efficiency, and reporting.
• Ensure strict compliance with global data privacy regulations (GDPR, CCPA) while implementing best practices in data-driven marketing.

Skills and competencies:

• 4-7 years of progressive experience in CRM, data-driven marketing, customer lifecycle management, and loyalty programs.
• Defining and executing large-scale CRM strategies in a multi-brand environment.
• Expertise in leveraging CRM platforms such as Salesforce Marketing Cloud, CDPs, and customer data analytics tools.
• Experience with high-impact, revenue-driven campaign execution, including trigger-based, automated, and omnichannel customer journeys.
• Ability to navigate complex stakeholder environments, influencing senior leadership and cross-functional teams.
• Strategic mindset with a hands-on approach to problem-solving and innovation.
• Masters degree in Marketing, Business, or a related field preferred.
• Advanced CRM Strategy & Execution
• Enterprise-Level Marketing Automation
• Customer Segmentation & Predictive Analytics
• Omnichannel Personalization & Engagement
• Loyalty & Retention Program Leadership
• A/B Testing & Performance Optimization
• Executive-Level Stakeholder Management
• Compliance & Data Privacy Best Practices