CRM Specialist

Ilead Foundation; Kolkata District; On-site; INR 300,000 - 520,000; Full time

Job summary

Ilead Foundation in India is seeking a CRM Specialist to manage the CRM system across admissions, marketing, and student services. You will implement segmentation, campaigns, and lead nurturing to support a smooth admissions funnel.

You will map the student journey, analyze data for actionable insights, train staff on CRM best practices, and ensure compliance with data privacy regulations such as GDPR where applicable.

Qualifications

• The role involves CRM system management across admissions, marketing and student services.
• Data analysis and reporting to inform strategy and improve engagement and admissions.

Responsibilities

• CRM Management: Manage the CRM system and support admissions, marketing, and student services teams.
• Data Analysis Reporting: Monitor CRM data and create reports with actionable insights.
• Segmentation Targeting: Develop and maintain student and lead segmentation for personalized communications.
• Campaign Management: Build and execute automated email marketing, SMS campaigns, and nurturing workflows.
• Student Journey Mapping: Map the student journey from inquiry to enrollment to improve touchpoints.
• Lead Nurturing: Create strategies to nurture leads with relevant content to improve conversions.
• Cross-department Collaboration: Align CRM initiatives with broader enrollment goals with Admissions, Marketing, and IT.
• CRM Training: Train staff on CRM best practices.
• Compliance Security: Ensure CRM activities comply with data protection and privacy regulations.

Job description

Job Summary

To Create Worlds Best Media Management Institute (Job Type: Full Time/Permanent)

Key Jobs and Responsibilities of a CRM Specialist Include:

• CRM Management: Manage the CRM system (e.g., Meritto( No Paper forms, or other platforms) and ensure it supports the needs of admissions, marketing, and student services teams
• Data Analysis Reporting: Monitor CRM data to ensure accuracy and create reports that provide actionable insights to optimize student engagement and admissions processes
• Segmentation Targeting: Develop and maintain student and lead segmentation to support personalized communication efforts across multiple channels (email, SMS, social media, etc.)
• Campaign Management: Collaborate with the marketing team to build and execute automated email marketing, SMS campaigns, and nurturing workflows that guide prospective students through the admissions funnel
• Student Journey Mapping: Map out the student journey, from inquiry to enrollment, to identify touchpoints where engagement and communication can be improved
• Lead Nurturing: Develop strategies to nurture leads through personalized campaigns, providing relevant content and information to improve conversion rates
• Cross-department Collaboration: Work closely with Admissions, Marketing, and IT teams to align CRM initiatives with broader enrollment goals
• CRM Training: Train internal staff on CRM best practices, ensuring they can efficiently use the platform to meet their goals
• Compliance Security: Ensure that all CRM activities comply with data protection and privacy regulations, such as GDPR

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.