CRM Manager - Subscriptions

Tide Software; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Tide Software BV is seeking an experienced CRM Manager - Subscriptions to lead CRM strategies for our subscription products, focusing on retention and customer lifetime value. You will leverage data analytics to refine segmentation, personalise member communications, and collaborate with Marketing, Sales, and Product to align initiatives with company goals.

Ideal candidates have 3+ years in CRM within subscription businesses, strong analytics, and proficiency with Salesforce Marketing Cloud,

Qualifications

• 3+ years of CRM experience in subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong CRM analytics, segmentation, and predictive modelling
• Proficiency in CRM and marketing automation technologies
• Excellent spoken and written English
• Strong stakeholder management and strategic thinking
• Experience with Salesforce Marketing Cloud, Segment, Looker, Jira, GSuite

Responsibilities

• Lead planning and execution of CRM strategies for subscription products
• Use data analytics to refine segmentation and personalise member communications
• Implement advanced targeting to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to reduce churn
• Collaborate with Marketing, Sales, and Product teams to align CRM initiatives
• Drive cross-functional initiatives to enhance customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention

Skills

CRM analytics

Segmentation

Predictive modelling

Stakeholder management

Project management

English communication

Marketing automation

Tools

Salesforce Marketing Cloud

Looker

Jira

GSuite

Segment

Job description

Job Summary

This role sits within Tide's Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We're Looking For

We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What You'll Be Doing

As CRM Manager - Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Use advanced data analytics to refine segmentation and personalise member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as, Salesforce, GSuite, Looker and Jira
• A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

You don t need to master all of these - but you should be excited to learn.

• Salesforce Marketing Cloud
• Segment
• Looker
• Jira