CRM Manager – Subscriptions

Tide; Hyderabad; Hybrid; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Health Insurance

Parental Leave

Sabbatical

Learning & Development budget

Laptop provided

Job summary

Tide is seeking an experienced CRM professional in Hyderabad to lead CRM strategies for subscription products. You will drive segmentation, targeting, and analytics to improve retention and customer lifetime value, collaborating with Marketing, Sales, and Product teams to align initiatives with Tide’s growth objectives.

You will work with Salesforce Marketing Cloud, Looker, and Segment, applying predictive modelling and marketing automation to optimize campaigns, while ensuring strong English

Qualifications

• 3+ years of CRM experience in subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• CRM analytics, segmentation, and predictive modelling.
• Strong knowledge of CRM and marketing automation technologies.
• Excellent written and spoken English; strong stakeholder management.
• Experience with Salesforce, GSuite, Looker and Jira.

Responsibilities

• Lead the planning and execution of CRM strategies for subscription products.
• Refine segmentation and personalise member communications using advanced data analytics.
• Implement targeting strategies to optimise campaign performance and maximise CLV.
• Apply predictive modelling and behavioural analytics to reduce churn.
• Collaborate with Marketing, Sales, and Product teams to align CRM initiatives with goals.
• Drive cross-functional initiatives to enhance the customer experience and revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention.

Skills

CRM analytics

Segmentation

Marketing automation

English communication

Tools

Salesforce Marketing Cloud

Looker

Segment

Jira

Job description

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs


• Over 2 million members globally and rapidly growing


• Over $300 million raised in funding


• 3,000 Tideans globally


• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026


• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the Team

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We’re Looking For

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What You’ll Be Doing

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets


• Use advanced data analytics to refine segmentation and personalise member communications


• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value


• Apply predictive modelling and behavioural analytics to proactively reduce churn


• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals


• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue


• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses


• Experience with subscription billing systems and customer databases


• Strong background in CRM analytics, segmentation, and predictive modelling


• Deep knowledge of CRM and marketing automation technologies


• Strong project management and strategic thinking skills


• Excellent spoken and written English


• Strong stakeholder management and communication skills


• Experience with tools such as, Salesforce, GSuite, Looker and Jira


• A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

• Salesforce Marketing Cloud


• Segment


• Looker


• Jira

What You’ll Get in Return

• Competitive Compensation


• Time Off – Generous annual leave on top of bank holidays.


• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.


• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.


• Health Insurance – Private family insurance with additional OPD coverage and top-up options.


• Life Accident Cover – Comprehensive accidental and life insurance protection.


• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.


• Volunteering Development Days – Paid days annually for volunteering or personal growth.


• Learning Development – Annual budget for books, courses, coaching, and more.


• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.


• Home Office Setup – Contribution towards setting up your home office


• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.


• Snacks Meals – Office perks with snacks, coffee, tea, and lunch

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.