CRM Manager - Tide Credit

Tide Software; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tide Software BV in Hyderabad, India, seeks aCRM Manager to own end‑to‑end CRM/retention marketing across Tide's Credit products, driving adoption and customer lifetime value.

You’ll leverage Salesforce Marketing Cloud, Adobe Campaign, Looker and BI data to plan, execute, and optimise personalised campaigns, and report insights to stakeholders.

Collaborating with Product, Content, and Marketing, you’ll build automation, run A/B tests, and translate performance into strategic actions for growth.

Qualifications

• 3+ years in end-to-end CRM/retention marketing across multiple sub-products.
• Developed and delivered CRM programmes with measurable results.
• Hands-on experience with CRM platforms (SFMC, Adobe Campaign) and HTML/SQL.
• Experience turning campaign data into strategic insights using BI tools.
• Proficient in A/B testing, segmentation, and targeting.
• Excellent spoken and written English; strong stakeholder collaboration.

Responsibilities

• Inherit and expand base communications programme with personalisation and automation.
• Lead CRM strategies for Tide credit products aligned with objectives and growth targets.
• Analyse campaigns and report trends to stakeholders; build segments and dashboards.
• Implement targeted strategies to optimise campaign performance and adoption.
• Develop and execute a test-and-learn plan with A/B tests and optimization.
• Collaborate with Product, Content, BI and Marketing to align initiatives.
• Drive cross-functional initiatives to enhance member experience and Tide credit growth.

Skills

CRM strategy

Data-driven

HTML

SQL

Marketing automation

A/B testing

Tools

Salesforce Marketing Cloud

Adobe Campaign

Looker

Litmus

Jira

Job description

Job Summary

This role sits within Tide's Credit CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We’re Looking For

We’re looking for a detail oriented, curious, explorative, and commercially focused CRM Manager with a strong background in CRM Marketing. You ll have a proven track record of developing and executing CRM strategies that drive product adoption and increase customer lifetime value.

You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. You ll be equally at home building automations and working with immediate stakeholders to take the story of performance to the business.

What You’ll Be Doing

• Inherit an excellent base line communications programme that you ll be tasked to expand, drive and optimise through ever‑increasing personalisation, segmentation and automation
• Lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets
• Analyse campaigns and report out to immediate stakeholders on trends and recommendations. Use data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
• Implement highly targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value
• Have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies
• Collaborate closely with Product, Content, BI and other Marketing teams to align CRM initiatives with company‑wide goals
• Drive and deliver cross‑functional initiatives to enhance the member experience and grow Tide credit
• Work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership.

What Makes You a Great Fit

• 3+ years of expertise in end‑to‑end CRM/retention marketing management across a number of sub‑products and business units
• You ve developed and delivered CRM programms, demonstrating proven results against targets
• You have hands‑on experience with CRM platforms e.g. Salesforce Marketing Cloud, Adobe Campaign, and an understanding of HTML and SQL
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Quantum Metrics, and experience turning this data into strategic insights
• You have experience in A/B and MVT testing, along with segmentation and targeting
• You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical stakeholders: excellent spoken and written English
• You are hands‑on, delivery oriented, and results‑driven, with the ability to handle multiple projects and adapt to changing priorities
• You may have worked in Financial Services, start‑ups, credit/lending or tech space
• You have a curious nature, great organisational skills and impeccable attention to detail

Our Tech Stack

(You don t need to master all of these - but you should be excited to learn.)

• Salesforce Marketing Cloud
• Jira
• Looker
• Litmus

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.