Crm Manager

Anshul Group; Pune District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Anshul Group in Pune is seeking a CRM Head to lead the CRM function and align it with business goals. You will drive customer engagement, retention, and loyalty through strategic CRM initiatives and cross-functional collaboration.

You will oversee CRM platform implementation, data governance, and multi-channel campaigns, while mentoring a high-performing CRM team and ensuring compliance with data privacy regulations.

Qualifications

• 9+ years of progressive CRM management experience, with at least 5+ years in a leadership role.
• Bachelor's or Master's degree in a related field, Real estate experience preferred.
• Strong analytical skills and data-driven mindset for customer insights.

Responsibilities

• Develop and execute the CRM strategy to enhance customer engagement, retention, and loyalty.
• Lead and manage the CRM team, setting objectives, monitoring performance, and ensuring alignment with business goals.
• Oversee the implementation, customization, and optimization of CRM platforms.
• Analyse customer data and insights to identify opportunities for improving customer experience and targeting specific customer segments.
• Design and implement automated workflows and campaigns across multiple channels (email, SMS, push notifications, etc.).
• Work closely with marketing, sales, customer service, and IT teams to ensure CRM initiatives are integrated with other business systems and processes.
• Manage the CRM database, ensuring accurate, up-to-date, and segmented customer information.
• Track, measure, and report on CRM performance, customer engagement metrics, and campaign success.
• Continuously optimize CRM processes based on performance data and customer feedback.
• Stay up to date with CRM best practices, industry trends, and emerging technologies.
• Implement customer feedback systems to gather insights for improving customer satisfaction and retention.
• Coordinate with IT and other departments to ensure CRM system integration with other platforms (e.g., ERP, marketing automation tools).
• Ensure data privacy and compliance with relevant laws and regulations.
• Provide training and support to teams on CRM system usage and best practices.
• Prepare regular reports for senior management, providing insights on CRM activities and recommendations for improvement.
• Foster a customer-centric culture across the organization, ensuring that all departments understand the importance of CRM.

Skills

CRM strategy

Team leadership

Data analytics

Campaign automation

Cross-functional collaboration

CRM platforms

Education

Bachelor's or Master's degree

Real estate experience preferred

Tools

ERP integration

Microsoft Dynamics

Marketing automation tools

Job description

Position: CRM Head
Location: Pune
Company Profile:
Anshul Group, established in 1997, is a prominent real estate developer based in Pune, Maharashtra, India. With over 27+ years of experience, the company has successfully delivered homes to more than 3,500+ customers across 30+ projects. Their developments span over 15+ prime locations in Pune and Maharashtra, (Bavdhan, Wakad, Balewadi, Baner, Tathawade, Wagholi, Wadgaon Sheri, Moshi, and Kalyaninagar Shirrampur). Our portfolio includes residential developments, redevelopment projects, and commercial ventures, catering to a diverse clientele.
With a steadfast dedication to enhancing people’s lives through unity and values, Anshul Group continues to create engineering and design masterpieces that foster vibrant communities.

Key Responsibilities

• Develop and execute the CRM strategy to enhance customer engagement, retention, and loyalty.
• Lead and manage the CRM team, setting objectives, monitoring performance, and ensuring alignment with business goals.
• Oversee the implementation, customization, and optimization of CRM platforms.
• Analyse customer data and insights to identify opportunities for improving customer experience and targeting specific customer segments.
• Design and implement automated workflows and campaigns across multiple channels (email, SMS, push notifications, etc.).
• Work closely with marketing, sales, customer service, and IT teams to ensure CRM initiatives are integrated with other business systems and processes.
• Manage the CRM database, ensuring accurate, up-to-date, and segmented customer information.
• Track, measure, and report on CRM performance, customer engagement metrics, and campaign success.
• Continuously optimize CRM processes based on performance data and customer feedback.
• Stay up to date with CRM best practices, industry trends, and emerging technologies.
• Implement customer feedback systems to gather insights for improving customer satisfaction and retention.
• Coordinate with IT and other departments to ensure CRM system integration with other platforms (e.g., ERP, marketing automation tools).
• Ensure data privacy and compliance with relevant laws and regulations.
• Provide training and support to teams on CRM system usage and best practices.
• Prepare regular reports for senior management, providing insights on CRM activities and recommendations for improvement.
• Foster a customer-centric culture across the organization, ensuring that all departments understand the importance of CRM.

Required Qualifications

Educational Qualification

• Any Bachelor's or Master,s degree .
• Minimum 9+ years of progressive experience in CRM management, preferably within the real estate sector or related industries, with at least 5+ years in a leadership or managerial role.
• Note: only Real Estate experience Preferred

Skills

• Proven expertise in implementing, customizing, and optimizing CRM platforms and data integration across multiple business systems (ERP, marketing automation, sales tools).
• Strong analytical and data-driven mindset to extract actionable customer insights and measure campaign effectiveness.
• Demonstrated ability to develop and execute CRM strategies to enhance customer engagement, retention, and loyalty aligned with organizational goals.
• Experience leading and mentoring CRM teams, setting performance objectives, and fostering cross-functional collaboration.
• Familiarity with CRM software platforms (such as ERP, Microsoft Dynamics, etc.) and related tools for workflow automation and customer journey design.
• Excellent interpersonal, communication, and presentation skills to interact with senior management, marketing, sales, IT teams, and external stakeholders.
• Strong understanding of customer experience management, real estate sales cycles, and retention strategies.
• Knowledge of data privacy laws and regulations with the ability to ensure compliance within CRM operations.
• Up-to-date with CRM best practices, industry trends, and emerging technologies, with a focus on continuous process improvement.