Crm Manager

Vlcc; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

VLCC Health Care Limited is seeking an experienced CRM Manager to drive customer engagement and manage CRM platforms. The role focuses on data segmentation, automated campaigns, WhatsApp trigger-based communications and improving retention and conversions.

You will manage campaigns across WhatsApp, SMS, and email, build automated journeys and monitor performance metrics to optimise results. Collaboration with marketing, sales and operations is essential to align CRM activities with business

Qualifications

• Hands-on experience with CRM tools and platforms.
• Experience with WhatsApp Business API, automated messaging and trigger-based campaigns.
• Knowledge of SMS and email marketing and campaign automation.
• Ability to design customer journeys and automated communication workflows.
• Strong understanding of campaign analytics, reporting and performance tracking.

Responsibilities

• CRM Tool Management: Manage and maintain CRM platforms, ensuring accurate customer data entry, database management, lead tracking and regular updates.
• Campaign Management: Plan, execute and monitor CRM campaigns across WhatsApp, SMS, email and other communication channels.
• WhatsApp Automation: Set up and manage automated WhatsApp messages, trigger-based notifications, follow-ups, reminders and customer engagement journeys.
• Customer Segmentation: Analyse and segment customer databases to create targeted and personalised communication campaigns.
• Automation & Workflows: Develop automated customer journeys, communication workflows and trigger-based campaigns to improve lead nurturing and conversions.
• Performance Analytics: Monitor campaign performance, delivery rates, open rates, response rates, conversions and engagement metrics.
• Customer Retention: Design and implement initiatives to improve customer engagement, repeat visits, retention and overall customer experience.
• Coordination: Work closely with marketing, sales and operations teams to align CRM activities with business objectives.

Skills

CRM Tools

Data Segmentation

WhatsApp API

Campaign Automation

Analytics & Reporting

Customer Journeys

Cross-functional Coordination

Tools

WhatsApp Business API

CRM Platforms

Job description

Role Overview

We are looking for an experienced and result-oriented CRM Manager to manage customer relationship management platforms, drive customer engagement and execute targeted communication campaigns. The role will focus on CRM tool management, customer data segmentation, automated campaigns, WhatsApp trigger-based communication and improving customer retention and conversion.

Key Responsibilities

1. CRM Tool Management: Manage and maintain CRM platforms, ensuring accurate customer data entry, database management, lead tracking and regular updates.
2. Campaign Management: Plan, execute and monitor CRM campaigns across WhatsApp, SMS, email and other communication channels.
3. WhatsApp Automation: Set up and manage automated WhatsApp messages, trigger-based notifications, follow-ups, reminders and customer engagement journeys.
4. Customer Segmentation: Analyse and segment customer databases to create targeted and personalised communication campaigns.
5. Automation & Workflows: Develop automated customer journeys, communication workflows and trigger-based campaigns to improve lead nurturing and conversions.
6. Performance Analytics: Monitor campaign performance, delivery rates, open rates, response rates, conversions and engagement metrics.
7. Customer Retention: Design and implement initiatives to improve customer engagement, repeat visits, retention and overall customer experience.
8. Coordination: Work closely with marketing, sales and operations teams to align CRM activities with business objectives.

Key Skills & Competencies

• Hands-on experience with CRM tools and platforms.
• Strong understanding of CRM database management and customer segmentation.
• Experience in WhatsApp Business API, automated messaging and trigger-based campaigns.
• Knowledge of SMS, email marketing and campaign automation.
• Ability to design customer journeys and automated communication workflows.
• Strong understanding of campaign analytics, reporting and performance tracking.
• Good analytical, coordination and problem-solving skills.