CRM Head

Grapevine Round1 AI; Bengaluru; On-site; INR 1,760,000 - 2,000,000; Full time

Job summary

Grapevine Round1 AI is seeking a CRM Head in Bengaluru, Karnataka, to manage the mid and lower funnels for its online business. The role is crucial for achieving conversion, retention, and revenue targets through multi-channel journeys.

Ideal candidates will have 4-6 years of experience in CRM or growth marketing. You'll report directly to the CMO while leading a small team and honing skills in segmentation and lifecycle marketing.

Qualifications

• 4-6 years of experience in CRM, lifecycle, or growth marketing.
• Proven experience carrying a revenue number.
• Experience building WhatsApp-led multi-channel journeys.

Responsibilities

• Own the mid and lower funnels for online business.
• Manage conversion, retention, and revenue targets.
• Report to the CMO and lead a small team.

Skills

CRM

Lifecycle Marketing

Growth Marketing

WhatsApp Marketing

Tools

WebEngage

CleverTap

MoEngage

Braze

Metabase

Mixpanel

Job description

# CRM HeadScalerBengaluru, Karnataka, IndiaPosted 13 Jun 2026Scaler is hiring a CRM Head to own the mid and lower funnel for their online business. The role involves managing conversion, retention, and revenue targets through multi-channel journeys. You will report to the CMO and lead a small team while remaining hands-on with segmentation and lifecycle platforms. Prior experience in consumer-facing industries like edtech, fintech, or e-commerce is highly valued.Matched by TALApply to this role now. Install TAL for a 24/7 AI agent that keeps finding roles personalised for you.Apply nowInstall TALExperience4-6 yearsFunctionMarketingWork modeOnsite, IndiaCompanyTier 1## What you will work onScaler is hiring a CRM Head to own the mid and lower funnel for their online business. The role involves managing conversion, retention, and revenue targets through multi-channel journeys. You will report to the CMO and lead a small team while remaining hands-on with segmentation and lifecycle platforms. Prior experience in consumer-facing industries like edtech, fintech, or e-commerce is highly valued.## TAL's takeQuality 75/1005/5 clarityTier 1 companyHigh-impact role at a tier-1 Indian unicorn, reporting directly to the CMO with clear revenue ownership.The JD is extremely well-defined, outlining specific responsibilities, tools, and the desired outcome-oriented profile.## Salaries at Scaler17.6 LPA averageBased on 35 Grapevine salary entries for Scaler.View all salariesMarketing4 - 6 years | Program Manager18 LPA averageRange: 18 - 18 LPAMarketing8 - 10 years23 LPA averageRange: 23 - 24 LPASales0 - 2 years | 600000-8000008 LPA averageRange: 8 - 8 LPADesign0 - 2 years | 600000-80000010 LPA averageRange: 10 - 10 LPA## Must haves* 4-6 years of experience in CRM, lifecycle, or growth marketing* Proven experience carrying a revenue number* Experience building WhatsApp-led multi-channel journeys* Deep expertise in modern lifecycle platforms like WebEngage, CleverTap, MoEngage, or Braze* Proficiency in reporting tools like Metabase or Mixpanel## Tools and skillswebengageclevertapmoengagebrazemetabasemixpanelwhatsapp marketingemail marketingsms marketingNice to have: sql, python.## About the companyScaler is a leading Indian edtech unicorn with a strong engineering and business footprint.