Senior Product Expert- CDP

Grapevine Round1 AI; Hyderabad; On-site; INR 2,736,000 - 3,344,000; Full time

Job summary

Grapevine Round1 AI is seeking a Senior Product Expert to lead digital marketing transformation through a global Customer Data Platform at Novartis, based in Hyderabad, India. The role involves defining the product roadmap and enhancing customer journeys across markets.

Applicants should possess over 10 years of experience in marketing technology with a strong record of improving KPIs and managing cross-functional stakeholders effectively. This position offers a hybrid work mode.

Qualifications

• 10+ years of experience in marketing technology or customer data management.
• Proven track record of delivering end-to-end marketing use cases to improve KPIs.
• Experience leading global or regional implementation initiatives.

Responsibilities

• Define the product roadmap and translate business objectives into omnichannel journeys.
• Foster a test-and-learn culture across international markets.

Skills

Marketing technology expertise

Cross-functional stakeholder management

Customer data platform implementation

Track record of improving KPIs

Deep understanding of MarTech ecosystems

Tools

CRM

MDM

Web analytics

Marketing automation

Job description

# Senior Product Expert- CDPNovartisHyderabad, IndiaPosted 20 Jun 2026This role at Novartis focuses on driving digital marketing transformation through a global Customer Data Platform implementation. The lead will define the product roadmap, translate business objectives into omnichannel journeys, and foster a test-and-learn culture across international markets. Applicants require extensive experience in marketing technology and a track record of driving measurable KPIs. The position is based in Hyderabad and requires strong cross-functional stakeholder management.Matched by TALApply to this role now. Install TAL for a 24/7 AI agent that keeps finding roles personalised for you.Apply nowInstall TALExperience10+ yearsFunctionProduct ManagementWork modeHybrid, IndiaCompanyTier 2## What you will work onThis role at Novartis focuses on driving digital marketing transformation through a global Customer Data Platform implementation. The lead will define the product roadmap, translate business objectives into omnichannel journeys, and foster a test-and-learn culture across international markets. Applicants require extensive experience in marketing technology and a track record of driving measurable KPIs. The position is based in Hyderabad and requires strong cross-functional stakeholder management.## TAL's takeQuality 75/1005/5 clarityTier 2 companyStrong, well-defined senior role at a major global pharmaceutical company with clear cross-market ownership.Very clear scope regarding CDP implementation, roadmap, and marketing strategy integration.## Salaries at Novartis30.4 LPA averageBased on 30 Grapevine salary entries for Novartis.View all salariesProduct Management8 - 10 years | 535 LPA averageRange: 35 - 35 LPAProduct Management18 - 20 years | L1385 LPA averageRange: 85 - 85 LPAOperations0 - 2 years7 LPA averageRange: 7 - 7 LPAOther roles0 - 2 years55 LPA averageRange: 10 - 100 LPA## Must haves* 10 years experience in marketing technology or customer data management* Track record of delivering end-to-end marketing use cases improving KPIs* Deep understanding of MarTech ecosystems* Experience leading global or regional implementation initiatives## Tools and skillscustomer data platformmartech ecosystemscrmmdmconsent managementweb analyticsmarketing automation## About the companyGlobal pharmaceutical company with significant digital/tech operations in India.