CRM Manager | D2C | SQL | Hyderabad

n Human Resources & Management Systems [ nHRMS ]; Hyderabad; On-site; INR 2,800,000 - 5,000,000; Full time

Job summary

nHRMS is seeking a Senior Manager – CRM & Customer Lifecycle for a D2C brand in Hyderabad. You will lead CRM strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.

You will drive CLTV, retention, and campaign ROI with data-driven lifecycle marketing, building omnichannel campaigns via top CRM platforms. Strong leadership is essential.

Qualifications

• 4–10 years of experience in CRM, Customer Lifecycle, Retention, or Growth Marketing.
• Mandatory: Good analytical skills with exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools.
• Experience in D2C, E-commerce, Consumer Internet, Beauty, Wellness, Retail, or FMCG industries.
• Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools.
• Strong knowledge of customer segmentation (RFM, Cohort Analysis), A/B testing, personalization, marketing automation, and predictive analytics.
• Strong leadership, stakeholder management, and team management experience.

Responsibilities

• Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.
• Drive CLTV, repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing.
• Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms.
• Collaborate with Product, Engineering, Analytics, Growth, and CX teams while leading the CRM team and managing Martech platforms.

Skills

CRM strategy

Lifecycle marketing

Leadership

Data-driven decision making

Stakeholder management

Tools

CleverTap

WebEngage

Braze

MoEngage

SQL

Google Analytics

Firebase

Mixpanel

Amplitude

Job description

Senior Manager – CRM & Customer Lifecycle | D2C brand (Hyderabad)

• Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.
• Drive Customer Lifetime Value (CLTV), repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing.
• Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms.
• Collaborate with Product, Engineering, Analytics, Growth, and CX teams while leading the CRM team and managing Martech platforms.

Requirements

• 4–10 years of experience in CRM, Customer Lifecycle, Retention, or Growth Marketing.
• Mandatory: Good analytical skills with exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools (preferred).
• Experience in D2C, E-commerce, Consumer Internet, Beauty, Wellness, Retail, or FMCG industries.
• Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools.
• Strong knowledge of customer segmentation (RFM, Cohort Analysis), A/B testing, personalization, marketing automation, and predictive analytics.
• Strong leadership, stakeholder management, and team management experience.