Too many UAE businesses fail not because the idea was wrong, but because the finances were a mess. We built Finanshels so every founder knows exactly where their business stands. Today 7,000+ businesses trust us with their numbers, backed by 150+ qualified accountants.
Growth at that scale is won or lost inside the CRM and at the top of the funnel. This role owns both. You will run our Zoho CRM as a single source of truth and lead the BDR team that fills the pipeline. When the data is clean and the outbound engine runs, sales closes faster. That is the job.
What you'll own
This is a hands-on role with two halves: you are the end-to-end owner of Zoho CRM, and you are the manager of a four-person BDR team. You build the system, then you lead the people who run on it.
CRM ownership (Zoho, end to end)
- Administer Zoho CRM end to end — custom fields, modules, layouts, workflows and permissions, all built to support the custom reports the business needs.
- Set up and monitor CRM sync — keep data flowing accurately between Zoho and our ad platforms, the website, and other Finanshels properties such as Fincore, and fix breaks fast.
- Build custom reports and dashboards — BDR productivity, sales productivity, lead disposition, channel performance, and service-wise ROI, so leadership sees the truth in real time.
- Own data quality — clean, de-duplicated, and reliable records that every downstream report and decision can trust.
Team leadership (4 BDR / Pre-Sales reps)
- Lead a team of four — set quotas and incentives, manage rosters, and monitor day-to-day performance.
Own the outbound process — design, document, and manage the outbound sales motion from first touch to qualified handover.
- Automate outreach — build and manage BDR sequences and outreach automation, including AI agents, so the team reaches more of the right leads with less manual effort.
- Train the team — run periodic training on messaging, objection handling, tooling, and process to keep the bar rising.
- Hit the targets — ensure the team meets its lead, deal, and closure targets, and the qualification benchmarks below, every month.
The numbers you'll be measured on
This role is accountable for a clear set of outcomes. You will own these targets and the reporting that
proves them:
Metric Target
- Cadence Lead, deal and closure targets met every month
What we're looking for
- 6–8 years managing Zoho CRM end to end — custom fields, custom reports, workflows, and integrations, not just day-to-day use.
- Proven CRM integration experience — syncing CRM with ad platforms, websites, and internal products, and keeping those syncs healthy.
- Strong reporting skill — you can turn raw CRM data into productivity, disposition, channel, and ROI reports leadership actually uses.
- BDR / pre-sales management experience — setting quotas and incentives, managing rosters, and driving a team to conversion targets.
- Outbound and automation fluency — you have built outbound processes and automated sequences, and are comfortable using AI agents to scale outreach.
- A coach's instinct — you enjoy training reps and lifting the whole team's performance, not just your own.
- Available now — you can join immediately or on two weeks' notice.