Reporting to: Founder
Employment type: Full-time
Role Summary
Job Description: CRM Architect
Company: Expertvuw Management Pvt Ltd
Location: Dwarka, New Delhi (on-site/hybrid)
Reporting to: Founder
Employment type: Full-time
Key Responsibilities
Core CRM (Phase 1 — Sales)
- Own the single-org, multi-LOB CRM architecture (Layouts, Pipelines, Profiles, Roles, Sharing Rules) across Share Recovery (B2C/NRI) and NBFC & Secretarial (B2B) — no siloed instances.
- Build and maintain Zoho Blueprints enforcing process discipline: mandatory fields at stage transitions, manager-only gates, checklist confirmations.
- Configure system-triggered stage changes via Zoho Sign and Zoho Books integrations, removing manual self-reporting of critical facts (agreement signed, payment received).
- Resolve CRM edition/tier requirements (Professional vs. Enterprise) against feature dependencies — Blueprint, webhooks, multi-layout, Portals.
Cross-Department Rollout (Phase 2+)
- Extend the architecture into Operations (Zoho Projects for case/matter tracking — currently untracked), Legal/Documentation (Zoho Contracts for engagement letters, POA, indemnity), Finance (Books), and eventually HR (People), Marketing (Forms, SalesIQ, Campaigns), and Analytics.
- Design associate/external professional access (CA/CS/lawyers) via Zoho Portals or Creator without full seat allocation.
- Sequence department rollout in phases — one layer stable before the next — and push back on scope creep that breaks that sequencing.
- Build integrations across CRM, Sign, Books, Smartflo (telephony), and WhatsApp Business API, using Zoho Flow where it avoids custom scripting.
Ongoing
- Maintain org-wide security baseline (SSO/MFA via OneAuth, password management via Vault) appropriate for a business handling client financial and KYC data.
- Design Zoho Analytics dashboards for Management, Sales, and Ops reporting once source modules are stable.
- Keep standard Zozo modules over custom modules wherever native integrations would otherwise break.
- Document every architectural decision so implementation knowledge stays with Expertvuw, independent of any single contractor.
- Review and validate configuration work done by freelance/contract execution resources against the architecture spec.
Required Skills & Experience
- 3+ years hands-on Zoho CRM implementation (Blueprint, workflow rules, modules, layouts, roles/profiles, sharing rules).
- Working knowledge of Deluge scripting and Zoho Flow for integrations and automation.
- Experience integrating Zoho CRM with Zoho Sign and Zoho Books (native or webhook/API).
- Solid understanding of Zoho One licensing tiers, All-Employee vs. Flexible User pricing, and feature-gating by edition.
- Experience with Zoho Portals or Creator for external/limited-access users.
- Ability to translate a business process into a system-enforced Blueprint without needing every technical detail spelled out.
- Comfortable owning a multi-department rollout roadmap, not just a single-module build.
Good to Have
- Zoho certification(s) (CRM Administrator, Creator, or similar).
- Experience in a compliance/advisory/financial services environment (NBFC, CA/CS firm, fintech, IEPF/share recovery).
- Experience with Zoho Projects, Contracts, and Analytics.
- Prior experience managing or reviewing a freelance/contract developer's output.
What Success Looks Like
- Share Recovery CRM live with zero manually self-reported critical milestones.
- Case/matter tracking (Ops) live, closing the current post-sale visibility gap.
- Architecture extends to NBFC/Secretarial and other LOBs without instance duplication or rework.
- Associate professionals have scoped CRM access without full seat cost.
- Founder relies on documented architecture, not on any one person, for continuity.
Info@expertvuw.in