CRM and Program Manager - Retention

Taas Partners; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Taas Partners is seeking a CRM and Program Manager - Retention to own multi-channel CRM journeys and retention initiatives from Bangalore. You will analyze engagement data, run experiments, and collaborate with product, operations and engineering on retention outcomes.

The role involves 6-day work weeks (including Sundays) and a 9-hour shift. Expect visibility, fast growth, and an opportunity to lead as the team scales.

Qualifications

• 2–5 years in CRM, lifecycle or retention, ideally in D2C.
• Hands-on with CRM tools such as WebEngage, MoEngage or CleverTap.
• Comfortable with data and reading experiment results.

Responsibilities

• Manage CRM across WhatsApp, email, push and in-app journeys.
• Create segmentation, campaigns and retention programs.
• Produce weekly dashboards on engagement, churn, renewals and campaign performance.
• Design, run and interpret A/B tests on messaging, timing, offers and journeys.
• Lead program management across product, ops and tech for retention initiatives.

Skills

CRM/Lifecycle/Retention

Data analysis (SQL/Excel)

A/B testing understanding

Tools

WebEngage

MoEngage

CleverTap

Job description

CRM and Program Manager - Retention

Location: HSR Layout, Bangalore

Work Mode: 6 days working including Sundays

Shift: 9 hours shift

What you'll own

• CRM across WhatsApp, email, push, and in-app: journeys, segmentation, campaigns
• CRM reporting: weekly dashboards on engagement, churn, renewals and campaign performance
• Experiments: design, run and read A/B tests on messaging, timing, offers and journeys
• Program management for retention initiatives: run point across product, ops and tech

What we're looking for

• 2 - 5 years in CRM / lifecycle / retention, ideally in D2C
• Hands-on with CRM tools (WebEngage, MoEngage, CleverTap or similar)
• Comfortable with data: SQL or Excel/Sheets, and reading experiment results

Heads-up before you apply

• 6-day role with Sunday working
• Hours can be irregular
• In return: fast-growing team, direct ownership, and real headroom to grow into a lead role