Customer Relationship Management Executive

JoulestoWatts; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Job summary

Joulestowatts Business Solutions Pvt. Ltd. in Bengaluru is seeking a proactive CRM Executive to drive retention campaigns for its D2C/e-commerce customers. You will manage lifecycle marketing, personalise communications, and foster loyalty across emails, WhatsApp, SMS, and other channels.

You will collaborate with Marketing and Customer Support to optimise engagement, analyse campaign data, and improve customer lifetime value in a fast-paced startup environment.

Qualifications

• Hands-on CRM experience in D2C/e-commerce.
• Knowledge of lifecycle marketing and retention strategies.
• Ability to interpret data and improve campaigns.

Responsibilities

• Plan and execute CRM campaigns across email, WhatsApp, SMS, and other channels.
• Segment customers by purchase history and preferences for targeted messaging.
• Analyse campaign performance and identify opportunities for improvement.
• Monitor metrics like repeat purchases, retention, and LTV.
• Collaborate with marketing and support teams to ensure a seamless customer experience.
• Manage CRM tools and automation platforms to ensure timely campaigns.

Skills

CRM campaign management

Customer segmentation

Retention marketing

Data analysis

Communication skills

Tools

MoEngage

WebEngage

CleverTap

Klaviyo

Job description

Job Description: Customer Relationship Management (CRM) Executive

Industry: D2C / E-commerce

Location: Bengaluru

Experience: 2- 4 Years

About the Role

We are looking for a Customer Relationship Management (CRM) Executive with hands-on experience in the D2C and e-commerce industry. The ideal candidate should have a strong understanding of customer engagement, retention, and lifecycle marketing, with the ability to build effective CRM campaigns that drive repeat purchases and improve customer loyalty.

Key Responsibilities

• Plan and execute CRM campaigns across email, WhatsApp, SMS, and other customer communication channels.
• Develop strategies to improve customer retention, repeat purchases, and overall customer engagement.
• Segment customers based on purchase history, preferences, and behaviour to deliver relevant and personalised communication.
• Analyse campaign performance and customer data to identify opportunities for improvement.
• Monitor key metrics such as repeat purchase rate, customer retention, customer lifetime value, and campaign ROI.
• Plan and execute re-engagement campaigns for inactive customers and strategies to improve customer loyalty.
• Work closely with the marketing, performance marketing, and customer support teams to ensure a seamless customer experience.
• Manage CRM tools and marketing automation platforms to ensure timely and effective campaign execution.

Requirements

• 24 years of relevant experience in CRM, with mandatory experience working with a D2C or e-commerce brand.
• Hands-on experience in CRM campaign management, customer segmentation, and retention marketing.
• Familiarity with CRM and marketing automation tools such as MoEngage, WebEngage, CleverTap, Klaviyo, or similar platforms.
• Good understanding of e-commerce customer behaviour, customer lifecycle management, and retention strategies.
• Strong analytical skills with the ability to interpret data and improve campaign performance.
• Excellent verbal and written communication skills.
• Ability to take ownership of responsibilities and work effectively in a fast-paced startup environment.

What Were Looking For

A proactive and data-driven professional who understands the D2C e-commerce business, can build meaningful customer relationships, and is focused on driving customer retention,engagement, and repeat revenue.