Creator Growth and Community Manager

SuperLabs; Mumbai; Sur place; INR 400 000 - 700 000; Plein temps

Résumé du poste

SuperLabs is hiring a Creator Growth & Community Manager to lead creator acquisition, content-led distribution, and community engagement in an early-stage, fast-moving setup.

The role focuses on building zero-to-one growth loops, improving onboarding, and driving activation and retention through data-informed experiments. Based in Coimbatore or Mumbai, you will work closely with the core team to shape creator strategy and platform growth.

Qualifications

• 3–5 years experience in growth marketing, community, creator marketing, or content-led growth.
• Strong understanding of social platforms, short-form content, and creator ecosystems.
• Proven ability to grow an audience, community, or user base.
• Strong written communication and content instincts.
• Comfortable with direct outreach and relationship-building.
• High ownership and bias toward execution.

Responsabilités

• Identify and engage creators within a defined niche and build sourcing systems.
• Plan and execute short-form and social content aligned with the target audience.
• Build relationships with early users and creators and create touchpoints.
• Improve onboarding flows and first-user experience and retention.
• Run weekly growth experiments and measure real outcomes.

Connaissances

Growth marketing

Community building

Creator marketing

Content-led growth

Written communication

Outreach & relationship-building

Outils

Notion

Airtable

Analytics

CRM tools

Description du poste

Name of the Role: Creator Growth & Community Manager

Work Location: Coimbatore or Mumbai

Experience Required: 3 – 6 years

Shift: India / US Overlap

About the Role

SuperLabs is hiring for a fast-moving, early-stage digital platform in the music and creator ecosystem, focused on building a strong foundation of creators, content, and community within a specific cultural niche.

This is not a traditional marketing role.

We are looking for someone who can drive creator growth, build community from zero, execute content-led distribution, and improve user activation in an early-stage environment.

You will work closely with the core team to shape how this platform attracts creators, engages them, and turns early traction into repeatable growth.

What You’ll Own

1. Creator Acquisition

• Identify and engage relevant creators within a defined niche (initial focus on music culture)
• Execute outbound and inbound outreach across platforms (DMs, email, communities)
• Build repeatable systems for sourcing, tracking, and converting creators

2. Content & Distribution

• Plan and execute short-form and social content aligned with the target audience
• Drive organic growth through culturally relevant content formats
• Test content themes that lead to sign-ups, engagement, and creator interest

3. Community Building

• Build relationships with early users and creators
• Create simple but effective community touchpoints
• Ensure early users feel engaged, supported, and part of something growing

4. Activation & Retention

• Improve onboarding flows and first-user experience
• Increase first action rates (e.g., content uploads, engagement)
• Identify drop-offs and improve conversion across the funnel

5. Growth Experiments

• Run weekly experiments across channels, messaging, and formats
• Track what drives real outcomes (not just views or impressions)
• Iterate fast based on data and feedback

What Success Looks Like (First 3–6 Months)

• Increase inqualified creator sign-ups
• Improvement increator activation rates
• Consistentcontent output and distribution
• Earlycommunity engagement signals
• Clear insights intowhat channels and messaging work
• Creation ofrepeatable growth loops

Who This Role Is For

This role is ideal for someone who:

• Understandsinternet culture and creator behavior
• Has worked onaudience growth, community, or creator ecosystems
• Is comfortableexecuting, not just planning
• Can operate in anunstructured, early-stage environment
• Has strong instincts forwhat works vs what feels forced

Must-Have Requirements

• 3–5 years experience in:
• Growth marketing / community / creator marketing / content-led growth
• Strong understanding of:
• Social platforms, short-form content, and creator ecosystems
• Proven ability to:
• Grow an audience, community, or user base
• Strong written communication and content instincts
• Comfortable with direct outreach and relationship-building
• High ownership and bias toward execution

Good-to-Have

• Experience in music, creator economy, or youth culture platforms
• Experience working in early-stage startups
• Familiarity with tools like Notion, Airtable, basic analytics, CRM tools
• Experience with creator onboarding or ambassador programs

What We’re Looking For (Qualities)

• Execution-first— you get things done without over-planning
• Culture-aware— you understand what feels authentic vs forced
• Growth-minded— you think in loops, not isolated campaigns
• Strong taste— you know what content is worth publishing
• Community-first— you can build trust with early users
• High ownership— you don’t wait for instructions

What This Role Is NOT

• Not a corporate marketing role
• Not a brand-only role
• Not a pure paid ads role
• Not a “calendar posting” social media role

Hiring Process

Initial screening (fit + thinking)Work sample / scenario-based task 1 & 2Final discussion with leadership Offer

Final Note

This is a high-ownership role in an early-stage environment.

If you prefer structured roles with clear playbooks, this may not be the right fit.

If you enjoy building from zero, experimenting, and working close to the core team — you’ll thrive here.