Creative Strategist - Instagram & Short-Form

PHONEPE LIMITED; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Insurance Benefits

Wellness Program

Parental Support

Mobility Benefits

Retirement Benefits

Other Benefits

Job summary

PhonePe Limited is seeking a Creative Strategist focused on Instagram Reels and short-form video formats. You will craft rapid, high-impact concepts to capture attention, drive organic reach, and build brand affinity, bridging creative storytelling with growth for a production team.

You will shape scripts, hooks, and visual direction to optimize engagement across scroll-heavy feeds. The role requires a track record of high-reach short-form content, sharp sense of pacing, and the ability to

Qualifications

• Track record of concepting high-reach Instagram Reels or short-form video content that drives high engagement and shares.
• Intuitive understanding of edit speed, visual triggers, text placement, and sound design for modern social feeds.
• Ability to distill complex financial or product concepts into a simple 30 to 60-second visual story.

Responsibilities

• Rapid Trend Hunting: Monitor social feeds, audio trends, visual formats, and commentary to spot viral concepts as they emerge.
• Concept Architecture: Design high-performing Reel formats, visual hooks, and text-on-screen structures tailored for short attention spans.
• Hook Strategy: Craft the visual, textual, and audio hooks for the first 3 seconds of every short-form piece to maximize view completion rates.
• Batch Strategy: Build repeatable content frameworks and series formats that can be produced at scale without losing creative quality.
• Script & Beat Sheets: Write snappy, concise beat sheets and script outlines for creators, on-camera talent, and video editors.
• Visual Direction: Specify text overlays, b-roll references, graphics, and pacing notes so the editor knows exactly how the final output should feel.
• Performance Analysis: Review reach, saves, shares, and watch time metrics to refine narrative hooks and visual execution.

Skills

Short-form mastery

Visual pacing sense

Distillation skills

Speed & velocity

Mindset to succeed

Audience first

High ownership

Job description

Creative Strategist - Instagram & Short-Form

• Full-time
• Department Name: Marketing

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About The Role

We are looking for a Creative Strategist dedicated to Instagram Reels and short-form video formats. Your goal is to capture immediate attention, drive organic reach, and build brand affinity through rapid, high-impact creative concepts. You understand short-form visual grammar, trend dynamics, audio triggers, and how to hold attention in a scroll-heavy feed. You bridge the gap between creative storytelling and growth, giving our production team precise blueprints to execute.

Focus Area 1: Short-Form Concepting & Trend Capture

Rapid Trend Hunting: Monitor social feeds, audio trends, visual formats, and financial commentary to spot viral concepts as they emerge.

Concept Architecture: Design high-performing Reel formats, visual hooks, and text-on-screen structures tailored specifically for short attention spans.

Hook Strategy: Craft the visual, textual, and audio hooks for the first 3 seconds of every short-form piece to maximize view completion rates.

Batch Strategy: Build repeatable content frameworks and series formats that can be produced at scale without losing creative quality.

Focus Area 2: Visual Storytelling & Messaging

Script & Beat Sheets: Write snappy, concise beat sheets and script outlines for creators, on-camera talent, and video editors.

Visual Direction: Specify text overlays, b-roll references, graphics, and pacing notes so the editor knows exactly how the final output should feel.

Performance Analysis: Review reach, saves, shares, and watch time metrics to constantly refine narrative hooks and visual execution.

What We Are Looking For

Short-Form Mastery: Track record of concepting high-reach Instagram Reels or short-form video content that drives high engagement and shares.

Visual Pacing Sense: Intuitive understanding of edit speed, visual triggers, text placement, and sound design for modern social feeds.

Distillation Skills: Ability to take a complex financial or product concept and turn it into a simple 30 to 60-second visual story.

Mindset To Succeed

Speed & Velocity: You thrive on fast-paced execution, moving from an idea on your phone to a creative brief in minutes.

Audience First: You know what makes someone stop scrolling, save a post, or share a Reel with a friend.

High Ownership: You take complete accountability for content performance and constantly test new creative angles to beat feed fatigue

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

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