Creative Strategist - YouTube

PHONEPE LIMITED; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Medical Insurance

Parental Support

Employee Wellness & Assistance

Job summary

PhonePe Limited is seeking a Creative Strategist to own and shape YouTube video concepts for our finance-focused channel. You will translate complex financial topics into compelling formats, pack angles, and hooks designed to maximize audience retention and click-through rates.

You will lead format experiments, craft narrative frameworks, and work with scriptwriters to rapidly turn insights into production-ready concepts, balancing clarity with engagement for retail viewers.

Qualifications

• YouTube platform mastery including packaging, retention, and thumbnail design principles.
• Analytical creativity to translate audience retention and CTR data into creative fixes.
• Interest in finance, markets, trading or economics and understanding of retail audiences.
• High agency: own the channel like a product, identify gaps and act.
• Comfort with ambiguity and rapid adaptation to new formats and angles.
• Strong idea generation with volume and selective iteration.

Responsibilities

• Research trending topics and platform algorithms to select high-potential video angles.
• Design and test distinct video formats to determine optimal subject delivery.
• Define title, thumbnail, and first 30 seconds to maximize clicks and retention.
• Analyze retention graphs and engagement metrics to double down on winning concepts.
• Outline core narratives and story beats for scriptwriters and production teams.
• Apply platform logic to keep complex topics clear and engaging for viewers.
• Translate trends into ready-to-produce concepts within hours.

Skills

YouTube mastery

Analytical creativity

Finance/markets interest

High agency

Ambiguity tolerance

Idea engine

Job description

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Description

About The Role

We are looking for a Creative Strategist dedicated to our YouTube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else.

Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.

Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.

Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.

Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.

Focus Area 2: Narrative & Concept Frameworks

Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.

Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.

Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.

Qualifications

What We Are Looking For

YouTube Platform Mastery: Deep understanding of YouTube mechanics, retention dynamics, packaging, and thumbnail design principles.

Analytical Creativity: Ability to look at audience retention drop-offs and CTR data, translating raw numbers into creative fixes.

Finance / Market Interest: Strong curiosity about markets, personal finance, trading, or economics, with an instinct for what retail audiences care about.

Mindset To Succeed

High Agency: You treat the channel like your own product, proactively finding content gaps and filling them without waiting for briefs.

Comfort with Ambiguity: You adapt quickly when platform trends shift, moving seamlessly between different formats and angles.

Idea Engine: You generate a high volume of strong concepts consistently, with no friction around killing ideas that do not perform.

Additional Information

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

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