Performance Copywriter

Monday Marketing Company; Indore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Monday Marketing Company in Indore or remote within India seeks a Performance Copywriter to craft hooks, ad copy, scripts for Meta, YouTube and Google, landing pages, and email/WhatsApp flows, judged on results. You test variants and refine angles with the Creative Strategist and the performance marketing team.

You will write many variants, follow platform policies on health, and collaborate daily with strategists and buyers to optimize campaigns. Remote visits to Indore may be required.

Qualifications

• 2–5 years of direct-response or ad copy writing with measurable results.
• Portfolio of ads and landing pages included.
• Knowledge of Meta and Google ad formats and their character limits.
• Experience with Klaviyo or similar email tools.

Responsibilities

• Write ad copy, hooks and video scripts for Meta, YouTube and Google.
• Create landing pages and product pages optimized for conversions.
• Develop email and WhatsApp flows in Klaviyo or similar.
• Produce multiple variants labeled by angle for testing.
• Collaborate daily with Creative Strategist and performance team.
• Ensure compliance with ad platform policies and health/finance claims.

Skills

Direct-response writing

Ad copy

Video scripts

Landing pages

Email marketing (Klaviyo)

A/B testing

Tools

Klaviyo

GemPages

Shogun

Job description

Write words that get tested in market every week, then write better ones.

Your words go live, get tested and come back with numbers. Then you write a better round. As a Performance Copywriter at MMC, you write hooks, video scripts, ad copy, landing pages, and email and WhatsApp flows, judged on results rather than opinions. You write the angles our Creative Strategist plans, for D2C brands first and for B2B companies and educational institutes too, and you read the results with the buyers. The role is open on-site in Indore or remote within India. Remote hires may occasionally be asked to visit our Indore office.

• Every test tells you what worked, so your writing gets sharper each round.
• Ads, pages and flows in one role: you learn the whole funnel.
• You sit with strategists and buyers every day, not behind a brief inbox.

What you will own

• Write ad copy, hooks and video scripts for Meta, YouTube and Google
• Write landing pages and product pages built to convert
• Write email and WhatsApp flows (welcome, abandoned cart, win-back) in Klaviyo or a similar tool
• Write many variants for testing, each labelled by angle
• Work daily with the Creative Strategist, and read results with them and the performance marketing team before you write the next round
• Follow ad platform policies and ASCI guidelines on health, before-and-after and finance claims

You probably are

• 2 to 5 years writing direct-response or ad copy, with results you can describe
• A portfolio of ads and landing pages
• You know Meta and Google ad formats and their character limits
• You have used Klaviyo or a similar email tool

A bonus if you have

• Scripts in Hindi or Hinglish
• Shopify page builders such as GemPages or Shogun
• Behaviour tools such as Microsoft Clarity or Hotjar

What you'll grow into

Senior or lead copywriter for performance, owning the angle library and coaching other writers.

Where you would work

On-site at our office in Vijayanagar, Indore, or remote from anywhere in India. Both options are open for this role. Remote hires may occasionally be asked to visit the Indore office.

Reports to Founder and CEO, until a Creative Director joins · Rolling, open now