Creative Strategist

Ops Hive; India; Remote; INR 1,200,000 - 2,000,000; Full time

Job summary

Ops Hive is seeking a Creative Strategist to lead ideation, design and optimization of ad creatives for performance marketing. This full-time, fully remote role blends creativity with analytics across Meta, Google and emerging channels.

The ideal candidate translates data insights into creative strategies, collaborates across marketing, product and data teams, and brings experience in digital ads. EdTech or e-commerce exposure is a plus.

Qualifications

• Proven experience creating high-performing digital ad creatives for performance marketing.
• Strong skills in creative design tools and knowledge of major ad platforms.
• Ability to translate data insights into actionable creative strategies.
• Excellent communication and cross-functional collaboration abilities.
• EdTech or e-commerce experience is a plus.

Responsibilities

• Lead the creation of high-impact ad creatives (static, video, UGC) for various funnel stages.
• Develop and deploy platform-specific creative strategies for Meta, Google, and emerging channels.
• Conduct A/B tests and analyze performance to optimize assets and scale wins.
• Collaborate with performance marketing, brand, product and data teams to align goals.
• Research industry benchmarks and platform innovations to stay ahead of the curve.

Skills

Creative strategy

Optimization

Performance marketing

Creatives

Advertising

Job description

Job Title: Creative Strategist

Location: This position is permanently remote, allowing you to work from anywhere.

Employment Type: Full-time

Why are we hiring for this position?

To lead the ideation, design and optimization of ad creatives that drive performance. The role requires a blend of creativity, analytical thinking and a deep understanding of digital advertising trends.

What does the ideal candidate look like?

• Relevant experience developing high-performing digital ad creative in performance marketing environments
• Strong proficiency in creative design tools and understanding of major advertising platforms
• Demonstrated ability to translate data insights into creative strategies that drive measurable results
• Excellent communication skills with ability to collaborate effectively across departments
• Experience in EdTech or e-commerce sectors preferred

Roles And Responsibilities

• Creative Development: Lead the creation of high-impact ad creatives, including static images, videos, and UGC-style content, tailored for different funnel stages.
• Multi-Platform Campaign Execution: Strategically develop and deploy platform-specific creative approaches for Meta, Google and emerging channels, ensuring maximum performance while maintaining brand consistency.
• Performance Analysis & Optimization: Conduct rigorous A/B testing and analyze creative performance metrics to identify winning elements, quickly iterate on underperforming assets and scale successful approaches.
• Cross-Functional Leadership: Partner with performance marketing, brand, product and data teams to align creative strategy with campaign objectives, audience insights and business goals.
• Innovation & Thought Leadership: Continuously research industry benchmarks, competitor approaches, and platform innovations to maintain a cutting-edge creative advantage in a rapidly evolving digital landscape

Skills: creative strategist,optimization,performance marketing,creatives,advertising